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Digital Media Manager, Retail
4 weeks ago
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
THE TEAM
Kepler's Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (specifically working with various retail media networks with opportunities that will include social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.
This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.
THE ROLE
**A Retail Digital Media Manager**on our Optimization & Innovation team will manage and guide a team that is actively using data-driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up. In this exciting role, you will inspire your team to constantly deliver excellence, campaign innovation, and tangible business impact for clients.
What You Will Do:
- Manage 3-5 Optimization & Innovation Analysts & Senior Analysts
- Manage campaign strategy and execution for Retail
- Provide input and guidance around campaign design and innovation
- Work with the Media Analytics team to facilitate reporting and ad hoc analyses
- Codify and share best practices across teams
Desired Skills and Experience:
- 3-5+ years of digital optimization experience, Amazon Sponsored Ads and DSP, and/or similar retail media network experience is required
- Experience managing a team of 2 or more individuals as direct reports
- Experience managing large catalogs of ASINs
- Experience with Pacvue is preferred but not required
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Proven ability to think creatively about challenging analytic problems
- Dynamic communication & presentation skills
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment
