SEO Specialist

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for a SEO Specialist for a permanent full-time position.

WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (twice a week at the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan, bonus and holiday vacation).
- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE
- Conduct thorough SEO audits for each brand website and our Online Warehouse Sale site.
- Develop and implement effective SEO strategies tailored to each brand's unique needs.
- Work directly on CMS platforms to optimize website elements, including meta tags, headers, and content.
- Collaborate with the content creation team to ensure SEO best practices are integrated into content strategy.
- Monitor and analyze SEO performance, generating regular reports on rankings, traffic, and other key metrics.
- Stay updated on the latest SEO trends and algorithm changes, adapting strategies accordingly.
- Work closely with other digital marketing team members to ensure a cohesive online presence.

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor’s degree in marketing, Communications, or related field.
- Minimum of 3 years experience with proven experience as an SEO Specialist or similar role.
- Strong understanding of search engine algorithms and ranking methods.
- Experience with SEO tools (e.g., Google Analytics, SEMrush, Moz).
- Knowledge of keyword research and data mining tools.
- Familiarity with CMS environments.
- Excellent analytical and problem-solving skills.

AND IF YOU ARE
- Bilingual, written and spoken, both English and French, as you will have to put SEO strategies for our bilingual websites.
- Curious, dedicated, and passionate about e-commerce.
- Able to adapt quickly and adequately to changes.
- Proactive and team spirit.
- Organized and able to prioritize time and tasks.
- Flexible and multitasking
- Able to work well under pressure.

The task and responsibilities listed above are summaries and indicatives.

TO APPLY

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.