Director of Growth Marketing

**Hi, Future Homie**

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

**Your**_Impact_** Starts Here**

We're seeking a strategic and results-oriented **Director of Growth Marketing** to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity.

**These are the key ways you’ll contribute and create impact in this role**:

- ** Strategic Growth Ownership**: Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth.
- ** Performance, AI, and Experimentation**: Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently.
- ** Team Leadership**: Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture.
- ** Cross-Functional Collaboration**: Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days.

**The Foundation for Success -**These are the experiences and strengths that will set you up for success in this role:

- ** Leadership Experience**: 10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments. Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred.
- ** Channel Expertise**: Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results. Demonstrated success launching and optimizing new channels and building integrated growth programs.
- ** AI & Innovation Focus**: Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption.
- ** Data-Driven**: Expert in performance analysis and rapid strategic pivots based on data insights.
- ** Results Orientation**: Track record of hitting aggressive growth targets in competitive markets.

**The Homie Way -**These principles guide everything we do—from how we work and make decisions to how we show up for each other.
- **Be Customer Obsessed** - Solve problems with empathy and creativity.
- **Move Fast, Learn Fast** - Experiment, take action, and grow every day.
- **Own Your Impact** - Think big, focus on what matters, and make decisions you stand behind.
- **Master Your Craft** - Excellence fuels impact—show up, step up, and make your mark.
- **Win Together** - Put goals over roles, lead with trust, and connect to our mission and each other.

**What We Offer (United States)**
- Ownership & Financial Security: Stock options + 401(k) with 4% match
- Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
- Flexible Time: Unlimited PTO (salaried) + company holidays
- Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
- Protection Plans: Life insurance + short/long-term disability coverage
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
- Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)

**What We Offer (Canada)**
- Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- Time Flexibility: Flex time off + company holidays + designated focus periods
- Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed)
- Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- Protection Plans: Life insurance + short/long-term disability coverage
- Workspace Perks: Meals provided, team offsites, and Customer Days**

**What to Expect During the Interview Process**
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie

**Belonging at Homebase -**We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this