Manager, Media Analytics

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

Reporting to the Senior Manager, Media Analytics & BI Enablement, the Manager, Media Analytics & BI Enablement (this is not a people manager role) will be overseeing Reporting, Data ETL and Visualizations, and providing insights and findings that support Marketing’s and Media digital and direct orgs.

In this role, you will design, develop and maintain complex visuals, reports, data pipelines and queries to enable a large group of marketing and media data users in their day-to-day operations (mostly Salesforces Marketing Cloud Intelligence - Datorama, Alteryx, Tableau, Power BI, DataBricks). In addition, you'll be working with data sets coming from Paid Media (Paid Search, Paid Social, Programmatic), Sales Data (CIBC 1st party data), Site Traffic (Adobe Analytics) and more.

The Senior Manager will collaborate closely with teams across Marketing and Media, consultants, line-of-business partners, data experts, to deliver the roadmap of variety of data products surround the CIBC clients, their digital behavior, journeys, transactions, media, etc. You will be a storyteller, who can provide insights based on the findings and communicate the “why” behind the data.
- At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote._

How you'll succeed
- You demonstrate experience (4 years+ experience) in developing enterprise level data pipelines, ETL and visualizations.
- Strong working knowledge of data aggregation and visualization through 3 years+ experience in Alteryx, Tableau, Marketing Cloud Intelligence (Datorama) and SQL.
- Strong working knowledge of Adobe Analytics, DataBricks, PowerBI will be considered an asset.
- Working knowledge of R, Python, Java, SAS and Oracle will be considered an asset.
- Knowledge of Salesforce Marketing Stack will be considered an asset.
- Leverage your expertise in media and marketing reporting and analysis - You have 3 years+ experience interpreting key performance metrics, identifying trends, and providing actionable insights that drive strategic decision-making.
- You are a Storyteller - you have 3 years+ experience analyzing and interpreting and presenting complex datasets to uncover trends, patterns, and insights, and crafting compelling stories that clearly communicate the “why” behind the data.

Who you are
- Business Acumen - Strong business acumen and you can connect the dots between multiple data deliverables, dependencies and desired outcome. You are able to simplify and able to translate a data product to a technical path to delivery.
- Troubleshooting and Analytical Thinking - Play a proactive role in seeking for resolutions to issues and roadblocks along the program lifecycle. Ability to identify and ensure right stakeholders are engaged in conversations to resolve outstanding items. You ask the right questions to get the answers you are looking for.
- You understand that success is in the details - You notice things that others don't. You ask the right questions. Your critical thinking skills help to inform your decision making.
- Accountability - Demonstrate strong time management and organizational skills with the ability to prioritize and deliver multiple concurrent programs.
- You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results.
- You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best.
- Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.- We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.- We cultivate a culture where you can express your ambition through initiatives like Purpose Day