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Campaign & Media Performance Manager

3 weeks ago

Montréal, Canada Nespresso Full time

**Position Snapshot**
**Business area: Nestlé Nespresso**
**Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid**

**A little bit about us**
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso has achieved B Corp certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

**What to Expect**:
You will be responsible for developing and implementing effective media strategies that drive performance and deliver quantifiable results. You will play a crucial role in ensuring that marketing efforts align with the company’s objectives and that resources are used efficiently to improve impact. This role involves leveraging digital media channels to drive measurable outcomes, such as clicks, conversions, and sales. The focus is on optimizing campaigns to achieve the highest return on investment (ROI) through strategic use of pay-per-performance tactics, including pay-per-click (PPC), cost-per-acquisition (CPA), and cost-per-thousand-impressions (CPM) models. By mastering these techniques, the role ensures that every dollar spent on digital advertising yields tangible results, aligning closely with the goals of performance media.

**A day in the life**:

- ** Campaign Strategy and Execution**: Develop comprehensive media strategies tailored to specific business goals. Plan, launch, and run campaigns across various digital platforms, including both direct-to-consumer platforms and key e-retailers such as Amazon.
- ** Data Analysis and Reporting**:Monitor and analyze campaign performance using analytics tools. Generate detailed reports to track key performance indicators and provide actionable insights for optimization.
- ** Budget Management**: Effectively allocate and handle budgets to ensure efficient spending and achieve the highest possible return on investment. Regularly review budget utilization and adjust strategies as needed.
- ** Collaboration and Communication**:Work closely with cross-functional teams including marketing, sales, and creative departments. Communicate campaign results and insights to partners and senior management. Additionally, manage two direct reports.
- ** Market Research and Trend Analysis**: Stay updated with the latest industry trends, competitive landscape, and new technologies. Conduct regular market research to advise and adjust media strategies.

**Role Requirements**
- Proficiency in both English and French is essential for this role, as it involves working closely with collaborators throughout the Canadian market and/or globally.
- 5 - 10 years of proven experience in Media Performance
- Strong ability to analyse data, interpret trends, and derive actionable insights. Proficiency in using analytics tools (Google Analytics 4, Power BI) and platforms.
- In-depth technical knowledge and familiarity with digital marketing tools, platforms, and technologies. Proficiency in leading campaigns across various channels and e-retailers.

**Preferred Skills**
- Flexibility to adjust strategies based on evolving market conditions and performance data. Willingness to adopt new challenges and learn continuously.
- Ability to run multiple campaigns and projects simultaneously. Strong interpersonal skills and attention to detail.
- Capability to develop and implement strategies that align with business objectives and drive measurable results.

**Benefits**
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and six personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Free Nespresso Coffee Machines and $100 monthly coffee credit
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

**What you need to k