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Marketing Manager

2 weeks ago

Toronto, Canada Auxly Cannabis Group Inc. Full time

**Marketing Manager**

**Toronto**

**About Auxly Cannabis Group Inc.**

Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the medical, wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries has secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.

**The Role**

Our (Senior) Marketing Manager role will:

- **_Lead_** **the strategic development and execution of Auxly’s entire portfolio of brands and to deliver short and long-term revenue and profit targets in line with Auxly corporate objectives.
- **_Lead _**Auxly’s product portfolio strategy across our brands and categories
- **_Identify _**product optimization opportunities across the portfolio rooted in data and insights
- **_Drive _**consumer and customer insights leveraging existing research tools and data sources
- **_Lead _**annual brand planning for all brands based upon category, brand, consumer, and market dynamics.
- **_Execute_**_ _brand strategy in the market in collaboration with Trade marketing, and measure and evaluate the impact
- **_Lead_**_ _the strategy and execution of marketing communication plans include paid, owned, and earned opportunities
- **_Own_**_ _the measuring and monitoring brand performance on an ongoing basis
- **_Manage _**agency partners to ensure on budget and timely deliverables
- **_Support _**the launch of all innovation products, including research, packaging, product design, consumer programs and merchandising solutions.
- **_Own_** the brand marketing budget, including reconciliation, processing, reporting and forecasting, working closely with Accounts Payable.
- **_Support_** **all aspects of commercialization a brand, including building relationships with government boards, working with subsidiaries, affiliated entities and partners to bring all Auxly brands to life.

**Requirements**:

- B.A or B.Sc. degree in Business, Marketing or related field of study
- 5+ years of brand marketing experience with a preference to individuals with cannabis or high-tiered consumer packaged goods experience focused in food, alcohol and tobacco industries.
- Strong digital acumen with a focus on influencers and social media
- Excellent attention to detail and strong project management skills
- Solid experience in portfolio strategy and brand development including brand positioning and brand launch activities
- Proven ability to navigate through strategic complexity and ambiguity
- Experience in dealing with complex regulatory categories and managing a broad spectrum of projects
- Strong communicator and story-teller to be able to influence all levels of the organization

**How to apply**

We provide accommodation for job applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.