Global Vice President Boutique Marketing Xplor

Company Description

We’re Xplor. There is a good chance you’ve not heard of us yet - we’re just getting going. We’ve also just rebranded ourselves and are emerging as Xplorers.

Xplor is a global provider of business management software, payments and value-added services that power boutique studio, gyms, fitness facilities, childcare centers and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business. After our recent acquisition by Advent International, and subsequent merger with Clearent, we’re excited to deliver on our value creation program to achieve our bold growth ambition. And we’re getting ready to go big, and even more global.

Xplor has brought together 20 different software and payment processing brands to create Fitness and Wellbeing vertical business. In our ‘Boutique Wellness’ segment’, Xplor has acquired several market-leading software brands including Marianatek, Triib, BrandBot, ZingFit and is going to market with Xplor Studio and Studio+ to capture marketshare. There’s more than 900 of us in the global Xplor Fitness and Wellbeing team and we’re passionate about enabling gym and studio owners, leisure centers, and personal trainers to deliver better business outcomes for themselves and their customers.

**Job Description**:
Xplor is seeking an innovative, dynamic, and pragmatic VP of Boutique Marketing to spearhead Xplor’s growth and competitiveness in the Boutique Wellness industry. This key role offers an experienced marketing executive the opportunity to consolidate, build, and lead a go-to-market strategy for Xplor globally in the Boutique Wellness industry. You’ll be part of a global team of high -performance marketers working together to build the Xplor brand and grow our businesses all the areas we play in.

As the VP of Boutique Marketing, you’ll lead a team of skilled marketers to deliver on our lofty growth goals. You’ll be the marketing ‘guru’ f or our Boutique suite of products, ensuring our product messaging and marketing execution have impact, and working with both product and commercial teams to adjust as needed. Your remit will include go-to-market strategy, product messaging, content development, thought-leadership, PR, as well as planning, oversight, and execution of marketing programs including digital, campaigns, events, website, and social media. In addition, you will lead the rebranding of our acquired boutique brands as they transition to Xplor Studio and Studio+.

**Key Responsibilities**
- Drive the development of the end-to-end marketing strategy, program architecture and campaign planning f or Xplor’s ‘boutique wellness’ segment globally
- Management of the boutique marketing team members to deliver on KPIs, business objectives and build their careers
- Deliver breakthrough ideas, innovation and leadership to deliver a comprehensive go -to-market plan for net new clients via all relevant mediums and channels (e.g., digital campaigns, online/live events, 3rd party channels, social media, organic).
- Define integrated, effective campaigns and programs - internally and externally - to meet business revenue and client acquisition goals.
- Oversee the development, management, maintenance and reporting of all boutique campaigns, events, and content.
- Manage and own end-to-end campaign effectiveness and results. Publish frequent boutique marketing scorecards to share performance trends with key stakeholders.
- Collaborate with regional and global marketing stakeholders to gain buy -in to the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
- Prioritize marketing programs based on ROI and orchestrate, negotiate, and manage project deliverables with the wider Xplor marketing team and other members of the boutique team as needed.
- Act as a thought-leader and single point of truth f or marketing around Xplor’s boutique brands for audiences across the business
- Contribute extensively to the overall Xplor rebrand project as it relates to our current boutique brands to help shape the future of the Xplor company

**Leading people at Xplor**

Leaders at Xplor are tasked with bringing our culture and values to life. The Xplor culture is rooted in inclusive, innovation, personal growth, and impact. As a leader at Xplor you will:

- Attract, develop, inspire and retain a high performing team
- Exhibit a desire to help their team members succeed and invest time in their development and growth
- Collaborate and openly debate with the team to manage projects, solve problems, discuss challenging issues, or learn more about critical issues as a group
- Delegate tasks thoughtfully to free up capacity to work at a strategic level
- Work with Xplorers in the team to establish clear, challenging performance goals and metrics for the year
- Use the Xplor