Marketing Specialist

2 days ago

SaintLaurent, Canada ABB Full time

**Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Our Marketing teams play a key role in how ABB’s technologies contribute to a more productive and sustainable future. Helping customers all over the world improve efficiency, reliability and productivity while reducing emissions gives our work a powerful sense of purpose This role is responsible for supporting, executing, and implementing marketing and communications strategies and programs that drive business results for ABB Motion business. This role supports building marketing campaigns and drives communications for a successful business (b-to-b). He/she uses marketing automation tools to develop and improve marketing campaigns. He/she creates clear and compelling messages - and finds innovative ways to deliver them. The individual will partner with marketing, product management colleagues and sales to plan, develop, coordinate, and execute all necessary marketing and communications efforts. Our goal is to create awareness, engagement and generate traffic to multiple touch points. This role also includes developing, supporting and managing face-to-face trade events.

**Your responsibilities**:

- Digital marketing : Develop marketing automation campaign (with Pardot) - measure and report
- Produce engaging communications content and assist in the development of content for ongoing projects for internal and external communications (e.g., newsletters for customers/partners, marketing automation campaigns, Linkedin posts, news articles, stories, strategic events etc.).
- Support participation at trade shows/events across Canada
- Create, manage, support, and execute communication projects and tactics with high detail and accuracy from start to finish.

**Your background**:

- Bachelor’s degree in Communications, Marketing, or related field and has three to five years of relevant experience in a company or marketing agency.
- Experience in an industrial B-to-B environment (with an interest for engineering solutions a plus).
- Self-motivated and detail-oriented with strong analytical, writing, and organizational skills.
- High learning agility and adaptability to operate effectively in a dynamic environment, are self-driven, resilient and analytical.
- Superior oral and written communication skills. (French and English a must as the role requires to work daily in both languages).
- Strong project management skills and ability to own projects from start to finish (trade show participation, marketing automation campaigns).
- Knowledge of marketing automation (Pardot) a plus.
- Knowledge of Adobe Suite (InDesign, Photoshop) a plus.
- Knowledge of web editing is a nice to have.
- Demonstrates an approach to work that is characterized by commitment, motivation, openness, and energy.
- Ability to be flexible, manage several tasks, prioritizing and maintaining composure.

**Benefits**:

- Retirement plan
- Healthcare plan
- Accident insurance
- Wellbeing program

**More about us**:

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