Marketing Generalist

**_BIS Safety Software_** is a local software firm delivering leading safety software solutions to a global community. We are looking to add a **Marketing Generalist** to our expanding team who can bring varied marketing experience and a strategic mindset to the role.

**Who we are**

Founded in 2006, BIS has developed a **world-class software solution **focused on** client relationships** and **continuous innovation**, and we are looking to continue our growth across North America and around the world. As a SaaS company with a strong B2B focus, we offer a collaborative and innovative environment where team members are encouraged to **bring new ideas and take ownership** of their roles.

**About the role**

**You might be the right fit if you**:

- Have at least 5 years of experience in a B2B marketing role, ideally within a technology or SaaS company.
- Are a strategic thinker with strong digital marketing skills and an eye for detail.
- Excel at turning ideas into action, focusing on effective and efficient execution.
- Have a proven track record in developing website strategies that engage users, optimize content, and improve lead generation.
- Possess excellent communication skills, both written and verbal.
- Can translate complex technical concepts into clear and compelling marketing messages.
- Thrive in a fast-paced, collaborative environment and can manage multiple projects simultaneously.
- Are highly analytical and data-driven, with a proven ability to make decisions based on data insights.
- Demonstrate leadership potential and can take ownership of marketing initiatives from concept to execution.

**In this role, you will be expected to**:

- Develop and oversee a comprehensive website strategy focused on optimizing content layout, structure, and messaging to ensure our site effectively communicates value, attracts new visitors, and converts them into Marketing Qualified Leads (MQLs).
- Create and manage content strategies that align with customer personas and buyer journeys to support lead generation and brand engagement.
- Drive initiatives that enhance user experience on our digital platforms and help maintain a clear, compelling, and conversion-focused website.
- Analyze website and campaign performance metrics, provide insights, and adjust strategies as needed to optimize results.
- Coordinate with the sales team to create targeted campaigns that drive lead generation and nurture existing client relationships.
- Conduct market research to identify new opportunities and monitor industry trends.
- Represent the marketing team in cross-functional projects and strategic discussions, advocating for best practices in digital strategy and brand positioning.

**Bonus points if you**:

- Have experience working in a SaaS company
- Marketing education is an asset, but not required. However, real world experience is a must.

Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.

**Why join us**

At BIS, we pride ourselves in being very entrepreneurial in nature. Our office is an open environment that lends itself to collaboration and organic learning. We integrate new ideas and best practices quickly when they further the development of our software and company. This flexibility is a key part of our culture and a reflection of our insightful and collaborative team.

Another key part of our culture is our purposeful avoidance of titles. We don’t use job titles as they don’t reflect the value we place on humility. And we lead with our heart, treating all our customers and team members with integrity and compassion.

We are looking for like-minded individuals who are interested in growing with us.

In addition, we also offer the following:
**Comprehensive benefits package**

**Health spending account**

**Growth opportunities**

**Flexible working hours**

**On-the-job training**

**Work-life balance**

**Free on-site parking**

**Social committee**

**Fun, open and collaborative environment**

**We'd love to hear from you**

Visit our Careers Page to learn more.

We sincerely thank all applicants for their interest, however, only applicants selected for interviews will be contacted.
- Job ID: #T202410-08CMG_

Pay: $60,000.00-$75,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee stock purchase plan
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday