Commercial Product Development Manager

Background
Limagrain group is a world leader in the seed industry (field crops and vegetable
seeds) and operates in 57 countries. It is a cooperative owned by French farmers
with headquarters in Clermont (France).
Limagrain Cereal Seeds (LCS) was established by Limagrain group in 2010 in Fort
Collins, Colorado and provides wheat seed to Canadian and American farmers

**through three breeding programs**: SWWW in Washington, HRWW in Kansas and
HRSW in Saskatoon, Saskatchewan (Canada).
The position
The Commercial Product Development Manager (CPDM) will manage all aspects
of our commercial activities in Canada for pulse crops and be responsible for
licensing activity, technical support to customers and working cross-functionally
with research and product management teams to meet annual revenue targets.
The CPDM is a key position with LCS and requires technical commercial pulse
expertise to manage all components of pulse crops. This is a unique opportunity
to oversee and optimize all control points in a commercial environment that is
both highly technical and highly relationship driven.
The position is based in Saskatoon, Saskatchewan, Canada. The CPDM will report
to the COO of LCS and work closely with all facets of the Canadian seed industry
Limagrain Cereal Seeds
and partners (processors, exporters and distributors). Saskatchewan pulse
growers will be an important focus.
The new partnership between LCS and SPG has a common goal, which isto provide
superior new pulse genetics for Western Canadian farmers and beyond. Some
travel to the United States will be required.
Essential Duties and Responsibilities include the following (other duties may be

**assigned)**:
Sales Management
- Planning and implementation of sales strategies to gain market shares on

both sides of the United States and Canadian border
- Market business analytics and sales forecasts
- Interface directly with accounts to create positive and profitable

relationships
- Identify and develop new accounts
- License available lines into the licensing partner’s hands
- Support the LCS customer network with wholesale transactions of

Registered and Certified seed
- Represent LCS at regional trade shows, field days and customer events

throughout the year
- Work with LCS administration and accounting teams to collect royalties

and audit annual reports from customers
- Plan and organize entries for state variety testing to support marketing

and technical data creation
Representation role in the industry
- The CPDM will follow all protein pulse industry meetings (including Seed

Canada VUA participation)
- Develop a relationship with food ingredient, pet and pulse protein groups

who are growing in new markets
- Establish a relationship with Canadian seed distributors and other agribusiness
- Attend industry field day events and field tours to promote the new

partnership at trade show and industry functions
- Maintain sustainable relationships with SPG members and provide

technical support to farmers
Product management
- Line-up 2 product lines (1 for Canada and 1 for the USA)
- Align with seeds production coordinators on the Breeder and Foundation

seeds increase
- Have a role and participate on PBR pulse meetings
- Participate in design commercial development plots with the R&D team
- Walk plots with customers over the summer
- Collect data points on the Y2-Y4 material for variety description
- Present the data to licensing partners

Competencies
To perform the job successfully, an individual should demonstrate the

**following competencies**:

- Interpersonal Skills: Strong interpersonal communication skills. Able to

work across all levels of the organization, as well as with outside agencies
and customers.
- Teamwork: Team player with a positive attitude. Able to facilitate

cooperation as a function of coordinating and providing information for
various areas within the company.
- Judgment: Exhibit sound and accurate judgment. Accountable for decisions

made. Attention to detail and accuracy/integrity of data provided. Able to
prioritize workload in order to meet the needs of the organization and to
meet designated timelines.
- Professionalism: Highly self-motivated individual, possessing strong

organizational skills. Comfortable taking direction, work cross-functionally
and independently.
- Adaptability: Able to deal with frequent change, delays, or unexpected

events. Able to handle multiple projects simultaneously. Able to identify
and troubleshoot problems in order to affect a complete resolution.
- Attendance/Punctuality: Ensure work responsibilities are completed in a

timely fashion.
- Dependability: Able to perform and maintain the functions of the job in a

reliable and consistent manner.
Desired Education and Experience
- Bachelor’s degree in Agricultural Business, Agricultural Economics or

Agronomy; Master’s degree preferred
- 3 - 5 year’s Agricultural experience with small grains, specifically pulse

crops
Advanced skills