Global Market Manager Data/it
7 days ago
Without DATA, diagnostic is blind DATA /IT solutions helps to translate DATA (test results generated by bioMérieux instruments and reagents) into actionable insights and helping lab to support clinicians in making informed decisions. Full Potential is a strategic initiative for bioMerieux & has put DATA and IT at the heart of bioMérieux’s strategy with a strong plan of staffing / training/ animating a network of champions at global and regional levels.
In light of this strategic focus, and to give clear directions to our regions and subs about our global IT/DATA strategy and offering, bioMérieux looks at reinforcing the Global Marketing team with a position of **Global Market Manager**.
You will play key role in supporting regions and subs in **Operationalization of DATA/IT strategy**. With an initial focus on ensuring global deployment of available offer, you will be responsible for successful launch of new products which are part of our robust DATA/IT pipeline.
**What will be your mission?**
- Working with the regions, you will ensure that they have everything they need for successful **commercial launch** of DATA/IT product according to the maturity of their respective markets and customers.
- You will work with the Global Commercial Capabilities and Performance (GCCP) team to ensure customer facing teams are equipped to **promote, support and deploy DATA/IT solutions** in real customer settings.
- You will make sure they have the right level of **training** (following calibrated approach) to progress DATA/IT discussion with customer to next level,supported with the **right tools**, simulator, **demo platform** etc to engage our customers.
- Working very closely with Global DATA / IT Product Managers, you will be responsible for product launch,; you will make sure that our **go-to-market** process is carefully implemented ensuring maximum business impact and commercial success of new product launches.
- You will be responsible for proposing appropriate **revenue models** to **monetize **DATA/IT offer depending on the customer maturity and level of data we provide to our customers
- Follow the **business performance** on a monthly basis and be responsible for providing qualitative feedback explaining the business trajectory
- You will be responsible for capturing **Customer needs and the Voice of Customer**, in close link with regions and local subs, and providing it back to the Product Management team
- **Animate** a network of DATA/IT champions worldwide
- Gathering** customer testimonials **and** evidence **from Center of Reference / Centers of Excellence engaged in DATA/ IT topic
- You will also work with Integrated Solution Market Managers to ensure appropriate **DATA/IT offer is included as part of our product combinations** adapted to different maturity of customers
**Who are you?**
**Studies & Experience**:
- ** Post-graduate degree in Sciences and in Business/Marketing**:
- **5 to 8 years’ experience** in Marketing and/or Sales position
- Experience of working in **healthcare & diagnostic** company with focus on **DATA/IT** offer/commercialization
- Good knowledge of **DATA/IT ecosystem of the hospital will be a plus**
**Skills and Qualifications**:
- Good **communication & presentation **skills with required proficiency in Microsoft office package
- ** Self-driven** and ability to progress independently on agreed topics with minimum super vision
- Ability to have **holistic **view with **required attention to details**:
- Able to handle priorities and **deliver commitments on time** (result and progress oriented)
- Curious, motivated with strong **team spirit** and strong **customer orientation**:
- Fluent in English. Working knowledge of any other language is a plus
- Expected Travel - 25%
**Scope and Resources Accountability, Typical Performance Indicators**:
- Financial Indicators: Cross selling indicators, achievement of Full Potential (FP) operational milestones for DATA/IT products.
- Key Performance Indicators (KPIs): DATA/IT business achievement, geographical coverage, implementation of DATA/IT roadmap, successful launches, travels to get customer & internal teams’ insight.
- Key Contacts and Interfaces: Global Marketing - DATA/IT product management, Health Data Insights Team, Regional DATA/IT champions, Clinical Franchise Marketing Directors & Team, Global Medical Affairs, Global Customer Service, Local Marketing, GCCP Team, Global Marketing Communication team
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