Business Expansion Specialist

**HearingLife Canada**: HearingLife Canada, and National Affiliated Providers, is the largest provider of hearing healthcare service in Canada. Working in unison with the National Campaign for Better Hearing's awareness campaign (campaignforbetterhearing.org), our core philosophy is to "do what is best for the client" while increasing awareness of the effects of hearing loss and the benefits of hearing devices. At HearingLife we are the Modern Hearing Care Professionals: Our Purpose is to provide Life-Changing Hearing Health with a Mission of Helping More People Hear Better. Reporting to the Business Expansion Manager (BEM), the Business Expansion Specialist (BES) plays a pivotal role in driving the successful launch and growth of new Greenfield hearing clinics across the organization. This role is responsible for overseeing the end-to-end execution of Greenfield openings, ensuring operational readiness, sales performance, and strong community engagement. The BES leads the coordination of Grand Opening events, develops and implements strategic community outreach initiatives, and supports clinic staff in achieving sales and operational objectives. Working collaboratively with internal stakeholders—including Regional Managers, Divisional Sales Directors, and the Marketing Team—the BES ensures alignment with business expansion goals and brand standards. In addition to business development responsibilities, the BES supports ongoing performance monitoring, training, and coaching to Greenfield teams. They assess market opportunities, implement corrective actions to enhance clinic performance, and maintain compliance with company policies and certification requirements. At times, the BES may also contribute to business operations by performing hearing tests, fittings, and hearing health assessments. This position requires frequent travel across Canada to support new clinic openings and maintain strong relationships with internal and external partners. ** This role requires the willingness to travel up to 80% of the time and be located anywhere in Canada near a major airport. ** **SUCCESS CRITERIA**: - Establish and launch new Greenfield locations, ensuring seamless setup and operational readiness - Coordinate impactful Grand Opening events to drive community engagement and establish a strong local presence - Ensure compliance with the HearingLife operating model, driving per-person productivity and improving operational efficiency within Greenfields - Maintain consistency in client care and adherence to brand standards to deliver exceptional customer experiences - Provide regular updates on pre/during/post-Greenfield openings to the organization - Coach and support both short and long-term regional sales goals and objectives, contributing to sustained growth in the Greenfield portfolio - Establish and maintain a regular cadence of community outreach activities, fostering local engagement and driving clinic expansion - Ensure active stakeholder participation for the successful execution of outreach initiatives, ensuring alignment with organizational goals and maximizing community impact **Responsibilities - Relationship Building**: - Build and sustain strong, long-term relationships with employees (Hearing Care Professionals and Client Service Administrators) to achieve clinic and regional sales goals while identifying additional growth opportunities - Collaborate with Regional Managers, Divisional Sales Directors, and Head Office departments to effectively communicate activities, share insights, and execute projects seamlessly - Partner with the Marketing team to represent the company at conferences, seminars, workshops, and trade shows, building brand visibility and engagement - Collaborate with the Affinity Partner & Outreach Development Team to identify and establish new business partnerships (e.g., affinity partnerships, community organizations) to drive sales growth **Responsibilities - Drive Business**: - Identify and evaluate opportunities in markets across Canada to drive business growth - Oversee the successful opening of new HearingLife clinics (Greenfields) - Assess Greenfield performance against established objectives, including sales forecasts, budgets and implement corrective actions to improve outcomes - Conduct regular site visits to Greenfield clinics, including post-opening, documenting outcomes for review with the Business Expansion Manager - Deliver performance feedback for Greenfield clinics to the Business Expansion Manager, identifying areas for improvement and opportunities for expansion into new markets - Manage Greenfield projects using the ASANA management tool to ensure project timelines are met - Maintain comprehensive knowledge of the company’s product portfolio and competitor offerings to remain competitive in the market - Review, analyze, and implement financial cost-improvement strategies - Develop and oversee training plans to ensure compliance with internal and extern