Marketing Specialist, Workbc

Location
- Based out of our YWCA Program Centre - 535 Hornby Street, Vancouver, BC (Hybrid), regularly travel to various locations in the Metro Vancouver region.
- Posting Period
- October 8, 2025 - November 1, 2025
Job Description**What you’ll be doing**:

- Develop and publish engaging organic content on social media (Facebook, LinkedIn, Instagram and YouTube) to promote our WorkBC Centres, YWCA Employment programs, and owned events, and respond to comments, including from Google Maps pages.
- Create, monitor, and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, and YouTube) to promote our WorkBC Centres, YWCA Employment programs, and owned events.
- Generate and manage leads from digital ads, distribute them to respective WorkBC Centres, and track conversion rates to measure campaign effectiveness.
- Design and produce ads for transit platforms and print publications to increase program visibility and reach.
- Produce, order, and distribute marketing materials.
- Manage the planning and promotion of owned employment events, including job fairs, workshops and employer info sessions.
- Provide support for both owned events and community events, collecting and ordering material, assisting with set up/take down when necessary, and tracking registration and attendance.
- Coordinate community event logistics, including registration and staff recruitment.
- Produce podcast episodes, suggesting topics, planning episodes, inviting guests, coordinating recording and managing promotion.
- Lead the video production (planning, writing script, shooting and editing) of institutional videos, Success Stories and other videos for our YouTube channel.
- Oversee and coordinate photoshoots to produce images for marketing materials.
- Develop, update and audit website content and improve SEO (Search Engine Optimization) to increase traffic and conversion.
- Produce marketing reports.
- Create surveys and feedback forms, distribute and compile responses, and analyze data for marketing reports and program evaluations.
- Identify media opportunities and conduct media training and media relations to generate editorial coverage.
- Support YWCA program managers with their marketing needs.
- Undertake additional tasks to support the marketing department as required.
- Other duties as required

**What you’ll need**:

- Must have excellent time management and organizational skills, and multitasking ability, including adapting and shifting priorities as needed.
- Excellent oral and written English communications skills, including writing and editing.
- A proven ability to work collaboratively, as well as independently as required.
- Must have strong copywriting and graphic design skills to create advertisements and marketing materials in-house.
- Savvy in Social Media marketing and ability to use social media channels to promote employment programs and events.
- Proficient with related software such as Canva, Adobe InDesign, Photoshop and Illustrator.
- Familiar with Google Drive, Microsoft SharePoint, Word, Excel and PowerPoint.
- Previous experience working with an open-source content management system, MailChimp and basic HTML knowledge.
- Experience with event coordination is an asset.
- A valid clear criminal record check (including working with vulnerable populations) is required.

**What we offer**:
We offer our eligible employees the following benefits as part of their total rewards package:

- Extended medical and dental benefits
- A defined benefit pension plan (MPP)
- Pregnancy, parental and adoption leave top up
22 vacation days and 3 personal days, in addition to paid sick leave.
- Flexible working arrangements for applicable positions
- Employee Family Assistance Program, a confidential and voluntary support service for employees and their eligible family members
- A workplace that prioritizes employee health, safety and well-being, including many learning and growth opportunities such as our employee mentorship program and three equity committees that help to support our goals towards achieving meaningful equity and inclusion.
- Free staff membership to our Health + Fitness Centre
- Discounts at our YWCA Hotel
- Priority in YWCA Child Care centres

**Pay Rate: $35.02**
How to ApplyIf you're seeking a workplace where your values align with your work, and where every voice drives meaningful change, we’d love to hear from you. Please submit your resume and cover letter by **November 1, 2025,**to:
**Livio Capalbo, Senior Marketing Manager - WorkBC**

No phone calls please.

Want to learn more about working at the YWCA? Explore our careers page.

We respectfully acknowledge that our main office and many of our programs are located on the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations, and that our work across British Columbia spans the territories of more than 200 First Nations. We also acknowledge the First Nat