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Director, Product Marketing
3 weeks ago
**Meet Benevity**:
The world's coolest companies (and their employees) use Benevity's technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more
We are looking for an experienced, driven, results-oriented product marketing leader to champion Benevity's market and product leadership and advance the category of Enterprise Impact. As the **Director of Product Marketing**, you will lead a team of product marketers to partner closely with our Sales, Customer Success, Marketing, and Product teams to define and execute corporate and product messaging and go-to-market (GTM) strategies for Benevity's impact solutions. This position is instrumental in building awareness, understanding, and adoption of the Benevity Enterprise Impact Platform, and is ultimately responsible for driving significant revenue growth for the business while providing strategic support to the executive leadership team. The Director of Product Marketing reports to the VP of Product Marketing.
**What you'll do**:
- Lead a team of Product Marketers to establish and execute the go-to-market approach and framework for launching new products, features, services, and solutions in the market with innovative campaigns across the client journey and lifecycle by working with Product, Marketing, Sales, Enablement, and Client Success teams
- Be a close partner with Sales and Client Success leaders to ensure their teams are enabled with effective training, tools, and content to help drive positive revenue outcomes
- Create compelling messaging and positioning that showcases the value of our products and features to our enterprise clients and prospects
- Work with content and digital marketing teams to translate that messaging into highly effective marketing and web content
- Develop deep understanding for our target personas and function as a product and market knowledge leader and a voice of the client for the marketing organization
- Identify new market opportunities and develop new monetization opportunities for products and services; lead the team to collaborate cross functionally to bring these to market
- Act as a primary liaison with Product leadership to provide input, market insight and support for communicating the value created via the product roadmap and vision
- Lead competitive analysis to provide impactful insights and strategies for cross-functional stakeholders in driving displacement
- Establish and maintain Product Marketing KPIs aligned to business goals and track and manage performance and deliverables against those
- Develop, hire, and retain emerging leaders within the organization
**What you will bring**:
- 10+ years of related product marketing experience for B2B SaaS solutions with increasing responsibility
- 4+ years in a management role with proven ability to grow and develop a talented team encompassing 5+ direct and/or indirect roles
- Proven track record launching differentiated products, solutions and services in the B2B space. Bonus points for experience with financial services or fintech solutions
- An understanding of the unique challenges and complexities that accompany marketing and selling into the enterprise
- Demonstrated success in leading cross-functional projects and teams, including managing executive stakeholders in a high-growth environment. Great collaboration skills and ability to influence and inspire teams
- Excellent communication and listening - you can clearly and thoughtfully explain product concepts to customers, internal team members, prospects, and external stakeholders
- A passion for understanding and solving client needs, with the ability to translate information into actionable insights and align the organization
- Creativity, resourcefulness, and a self-driven attitude
- Ability to attract, develop, and maintain high-level talent
**Discover your purpose at work**:
We are not employees, we are Benevity-ites. From all locations, backgrounds and walks of life, who deserve more
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up... If you want a career where you're valued for who you are and challenged to see who you can become
It's time to join Benevity. We're so excited to meet you.
**Where we work**:
At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and
