Marketing Insights Analyst

2 weeks ago

Toronto, Canada Well.ca Inc Full time

Well.ca, Canada's online store for health, beauty and baby essentials, is seeking a Marketing Insights Analyst. This position will be responsible for providing data analysis and visualization as well as KPI reporting for Well.ca Ecommerce, Well.ca Pharmacy and Well.ca Services. You must be comfortable with data analysis and be able to communicate your findings to internal stakeholders as well as be able to work under tight deadlines, in a fast-paced environment and within a team atmosphere

**Responsibilities**:

- Compile and analyze daily, weekly, and monthly marketing performance reports across channels and communicate these with the proper stakeholders.
- Provide ad hoc analysis of consumer shopping behaviours, site and marketing channel performance and present findings internally.
- Support paid search and social media marketing while collaborating with agency partners.
- Explore and support the implementation of Search Engine Optimization best practices.
- Explore and support the implementation of analytics and data tracking best practices using Google Analytics and Tag Manager.
- Look for new marketing channels and digital marketing tools to acquire new customers.
- Collaborate with members of the marketing team to support ongoing projects as required.

**Qualifications**
- Minimum 2 years of experience with Analysis, Google analytics, performance marketing and/or SEO an asset
- Diploma, certification, or degree in business/analytics/digital marketing
- Data analysis and visualization experience or training
- Expert in Microsoft Office, specifically Excel. Knowledge of SQL is a bonus.
- Expert in digital analytics and tracking with Google Analytics, Google Tag Manager
- Ability to prioritize and manage multiple projects with above average attention to detail.

**Conditions of Employment**
- Criminal background check
- Fully vaccinated against Covid-19

Please note: If you cannot be vaccinated due to a disability or a sincerely held religious belief, Well.ca will engage in an interactive process to determine if you can be reasonably accommodated without creating undue hardship for Well.ca or a direct threat to the health or safety of yourself or others.

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