SEO Analyst

Who we are

Decathlon arrived in Canada in 2018, with its first store opening in Brossard, Québec. Today, Decathlon Canada has over 1000 teammates, more than 11 stores, two distribution centers, and an e-commerce platform that services our mission: make the benefits of sports accessible to as many people as possible.

Do you want to make a difference in the lives of people around you? Join our team

Our values

Responsibility. Vitality. Authenticity. Generosity.

Why join our team?

Do you like to be active, alone or with family and friends? That's all it takes to work for us You don't have to be an Olympic athlete. And as Decathlon is growing, there are many career development possibilities along the way At Decathlon, there is no limit to your professional or personal ambitions.

**Your benefits**:

- An opportunity to grow within the company (we even have our own school - Academy - training for personal or professional development).
- A company that cares about the environment by offering eco-conscious products, and taking concrete actions to protect our planet.
- Discounts on products and the opportunity to test select products: we are convinced that you will become an ambassador of the company.
- Free access to our sports facilities.
- Privileged team moments, and authentic relationships with teammates: we play as a team at Decathlon
- Time for yourself (holidays, personal days, and flexible hours).

**What you will be doing**:

- Keyword research: Conduct keyword research to identify relevant, high-traffic search terms that the e-commerce website should target in order to attract potential customers.
- On-page optimization: Optimize product pages and content within the e-commerce website to ensure that they are optimized for search engines and user experience. This may include page title optimization, meta descriptions, and product descriptions.
- Off-page optimization: Develop and execute a strategy to build links towards the e-commerce website from other reputable websites, which can improve the website's search engine rankings and drive more traffic.
- Analytics and reporting: Monitor the e-commerce website's search engine rankings, traffic, and conversion rates, and provide regular reports for the marketing team and other stakeholders for informed decision-making.
- Continuous improvement: Continuously test and improve SEO tactics and strategies in order to improve the e-commerce website's search engine rankings and drive more traffic and sales.

**Profile**:

- 1 year of experience working on various SEO projects, preferably with e-commerce websites.
- Ability to manage and prioritize multiple projects with strong organizational skills.
- Basic understanding of performance marketing, conversion, and online customer acquisition.
- Ability to understand technical SEO issues including but not limited to page elements, information architecture, URL structure, and server-related issues.
- Experience with industry-standard tools such as OnCrawl, Moz, SEMRush, Google Search Console, Google Analytics, PageSpeedInsights, Screaming Frog, and more.
- Knowledge of ranking factors and search engine algorithms.
- Maintain an up-to-date understanding of the current state of SEO across: technical SEO, on-page/content optimization, inbound linking & authority development.
- Google Certification with Google Analytics.

**Who you are**:

- Proven experience in retail and customer service.
- Strong interest in sports.
- Sense of responsibility and daily initiative.
- People skills and an inclusive and participatory approach to management.
- Demonstrates active listening, empathy, and a caring attitude towards team members to mobilize, encourage, and motivate them around common goals.
- Bilingual in French and English is an asset.

Decathlon is committed to inclusion and non-discrimination, and thus acts on a daily basis in favor of disability, a multi-generational workforce, social diversity, and equality between women and men. If you require specific resources during the recruitment process due to a disability, please let us know. At Decathlon, first and foremost, we are recruiting individuals.

Join the adventure today