Experiential Events Specialist

**OBJECTIVE OF POSITION**

Are you passionate about creating extraordinary brand experiences? Do you thrive in fast-paced environments, delivering unforgettable events and activations that align with business objectives? As an **Experiential Marketing Specialist**, you will lead the planning, execution, and evaluation of innovative in-person experiences that build our brand and drive results. You’ll work cross-functionally, partnering with internal teams, external vendors, and stakeholders to bring ideas to life while ensuring seamless execution.

**SKILLS FOR SUCCESS**

**Key Competencies**
- Strong understanding of experiential marketing strategies and consumer behavior.
- Exceptional project management skills with a proven ability to manage multiple priorities under tight deadlines.
- Creative thinker with a passion for developing engaging, memorable experiences.
- Strong negotiation and vendor management skills.
- Detail-oriented with excellent time management and organizational skills.

**Technical Skills**
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Office Suite.
- Familiarity with event management software and CRM tools such as Salesforce is an asset.
- Basic photography and videography skills are an advantage.

**Preferred Traits**
- A proactive, results-oriented mindset.
- Excellent communication skills with the ability to engage internal and external stakeholders.
- Resilience under pressure and the ability to adapt to evolving priorities

**ACCOUNTABILITIES**

**Event Management**
- Strategically plan and execute a variety of experiential events, including tradeshows, product launches, client activations, sponsorship activations, and internal events.
- Oversee all aspects of event logistics, including venue selection, vendor management, contracts, and AV requirements.
- Develop and manage event budgets, ensuring cost efficiency and ROI tracking.
- Conceptualize creative booth designs and event experiences that enhance brand storytelling.
- Work closely with marketing and sales teams to align event strategies with company objectives and customer engagement goals.
- Coordinate pre
- and post-event communication, including promotional activities, media coverage, and PR strategies.
- Analyze event performance metrics and create detailed post-event reports, identifying successes, areas for improvement, and recommendations.

**Experiential Strategy and Brand Activation**
- Collaborate with leadership to define experiential marketing goals and integrate them into the overall marketing strategy.
- Bring the Durabuilt brand to life through unique, engaging, and interactive experiences tailored to diverse audiences, including homeowners, builders, dealers, and architects.
- Identify and develop sponsorship opportunities, ensuring alignment with the company’s strategic goals.
- Develop and maintain a yearly event calendar, mapping out deadlines, resources, and execution plans.

**Promotional Merchandising and Collateral Support**
- Plan and manage promotional and collateral inventory, ensuring alignment with event needs.
- Work with external vendors to design and produce event-specific materials, including signage, giveaways, and branded merchandise.
- Coordinate the distribution and tracking of merchandising assets across various business units and events.

**EDUCATION / CERTIFICATION & EXPERIENCE**
- Bachelor’s degree in Marketing, Event Management, Communications, or a related field.
- **Minimum of 5+ years** of experience in event planning, experiential marketing, or a similar role, preferably in the construction or manufacturing industry.
- Proven success in executing large-scale events and tradeshows.

**SEND US YOUR RESUME**

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Edmonton, AB: reliably commute or plan to relocate before starting work (required)

Work Location: In person