B2b Content Writer

2 weeks ago

Toronto, Canada Limelight Software Full time

**The Opportunity**
Limelight is growing and we are looking for a* talented SEO Content Writer *to join our team Working as part of our Marketing team, this role is a key part of the overall success for the company.
**Title**: B2B Content Writer
**Location**: Toronto, Ontario (Hybrid work model)
**Hours**: Full-time, Flexible hours
**Perks**: Benefits, Paid Vacation, Paid Personal Days
*
What you’ll be working on: *

WEBSITE CONTENT & SEO
- Update website content to incorporate SEO principles
- Optimize key webpages to improve conversion rates
- Generate weekly blogs on topics related to FP&A to drive traffic to our website

SOCIAL & EMAIL COPYWRITING
- Write compelling posts & newsletters in our brand voice for LinkedIn

LANDING PAGE COPYWRITING
- Create landing pages with conversion focused copy to generate sign ups for webinars pdfs, resources etc

COLLABORATION
- Coordinate with team members to ensure content is published on time
- Initiate and manage relationships with relevant publishing sites to increase brand awareness and build backlinks Interview finance professionals, customers, team members to generate insights for content

CONTENT STRATEGY
- Create the monthly content calendar for all channels

*
What you bring to the table*
A proactive and self-motivated work ethic
Deep understanding of Search Engine Optimization and Conversion Rate Optimization
Able to understand complex financial concepts
Familiar with SAAS marketing tactics & lead generation strategies
Familiar with direct response copywriting
**Analytical mindse**t - able to understand, report on and improve content metrics
**Content machine** - able to produce content quickly and incorporate feedback
**Effective communication skills** (verbal and written)

About Limelight* Software Limeligh*t is rapidly growing in the world of B2B SaaS. Our platform automates manual spreadsheet processes so businesses can spend more time on insights. As we continue to scale, it's important to us to nurture the culture we have built where team members work closely together to solve problems, innovate and get creative. We are hardworking, we are serious and we put our Team First

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