Digital Media Specialist

2 weeks ago

Toronto, Canada INNOVA Medical Ophthalmics Full time

**Join an Industry Leader INNOVA Medical Ophthalmics** is Canada’s largest distributor of eye care instrumentation and associated products. We have been supplying the Canadian ophthalmic community for more than 30 years with the most comprehensive line of diagnostic instruments, supplies, and support delivered by an exceptional team.

**Join Our Team **Our team of dedicated employees have been instrumental to our growth.

We work hard but we like to have FUN too We have monthly lunches, birthday and team celebrations, summer BBQ s, pumpkin carving contests, and many more events with our team. _We like to celebrate._

We are growing our team, as the **Marketing Specialist **you will beresponsible for all marketing efforts for INNOVA ensuring alignment with business strategy and direction with a focus on digital and web content, including social media management.

**Key Responsibilities**
- Creating and managing digital content for the INNOVA and S4OPTIK websites
- Managing INNOVA’s social media presence (Facebook, LinkedIn, Twitter)
- Collaborating with graphic designers to create graphics/designs for our marketing initiatives
- Marketing analytics (website, social media, promotions/campaigns)
- Sales team support - providing additional product and promotional information, as well as keeping sales tools up to date
- Administrative duties (training, account registrations, customer inquiries)
- Build, test and execute internet marketing campaigns
- Continuously monitor marketing programs for accuracy, efficiency and results
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels

**Requirements**:

- Bachelor's degree in business, marketing, information technology, communication or a related discipline
- 2 years of experience in marketing, preferably with a focus on internet marketing
- Must be fully bilingual (English/Spanish - French an asset) both written and verbal
- Strong understanding of internet marketing principles and practices
- Ability to multi-task and deliver tight deadlines
- Excellent communication skills
- High attention to detail and quality standards
- Strong customer relations and interpersonal skills
- Strong organisational and multi-tasking skills
- Excellent writing skills, and experience writing advertising scripts

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Work from home

Schedule:

- Monday to Friday

COVID-19 considerations:
At INNOVA the health and safety of our employees, customers, suppliers, and all those we interact with on a regular basis in our communities we serve is very important to us. We have implemented strict measures to ensure the safety of all.

**Experience**:

- HTML, XML, Photoshop, and other Adobe programs: 1 year (required)
- internet marketing principles and practices: 1 year (preferred)
- marketing, with a focus on internet marketing: 2 years (preferred)

**Language**:

- English/Spanish (required)

Work Location: Hybrid remote in Toronto, ON

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