Digital Marketing Officer

**TITLE**:Digital Marketing Officer

**POSITION OVERVIEW**: The role of the Digital Marketing Officerwill be to guide Alexander College’s marketing efforts in the countries that are assigned. The Officer will work closely with the Web and Online team and the Marketing (Enrollment and Academic Advising) team to enter new markets and maintain current markets for enrollment purposes. The Officer will build and maintain the College’s online brand presence by developing online marketing strategies, campaigns, plans, and tactics using a variety of marketing tools to enhance awareness, engagement and understanding of the College’s programs and benefits.

**WHY JOIN US**:

- Group extended health, dental, and life benefits
- GRSP matching contributions
- Professional Development encouragement and reimbursement
- Employee engagement events and activities
- Employee Assistance Program
- Facilities: Brand new campus and office space that emphasizes a culture of environmentally friendly practices. Secure bike lockers and shower.
- Supportive, friendly, and encouraging team of people

**WHO WE ARE**: Alexander College is a private post-secondary institution serving approximately 4,000 students every year. Students choose to study at Alexander College to complete their Associate of Arts or Science degree or take a variety of University Transfer courses. We strive for excellence in higher education for students from many cultural backgrounds and language abilities by providing university transfer courses and degree programs, individual support services, and campus activities to foster local and global community engagement.

**REQUIREMENTS**
- Post-secondary education, Bachelor of Business/Commerce Degree with Marketing concentration is preferred
- Minimum of 2 years work experience working in a similar role
- Native or bilingual proficiency in English
- Strong analytical skills, with the ability to analyze data and provide insights to improve digital marketing efforts
- Strong familiarity with Microsoft Office, and digital marketing platforms such as Facebook ads manager, Google Ads and LinkedIn Campaign Manager

**RESPONSIBILITIES**
- Assist in developing marketing strategies
- Assist in maintaining the accuracy of publications, website, and other content
- Develop and execute paid social media campaigns, such as Facebook or Instagram advertisements, and then monitor and analyze the performance of these campaigns
- Manage and maintain data dashboards for each market and digital marketing platforms to track performance and optimize marketing strategies
- Maintain and optimize CRM database and other marketing automation tasks
- Conduct marketing and sales research to improve marketing campaigns and sales follow-up efficiency
- Implement and monitor SEO strategies to improve website visibility and drive organic traffic
- Monitor, analyze and optimize the current CRM/marketing campaign operations
- Develop and prepare monthly marketing reports on a regular basis

**HOW TO APPLY**:
Other titles for this role; _Marketing Assistant, Marketing Coordinator, Digital Marketing Strategist, Marketing Specialist_

**Job Types**: Full-time, Permanent

**Salary**: $46,000.00-$50,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Wellness program

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Burnaby, BC V5H 4T6: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Digital marketing: 2 years (preferred)

Work Location: In person