Social Media Specialist

2 weeks ago

Remote, Canada Peerplays Full time

**Summary**

Reporting to the Head of Marketing and Content, the Social Media Specialist role plans and executes digital marketing campaigns across multiple channels. This person will work closely with the international Marketing, Content and Product Development teams to optimize community engagement across all social media channels.

**About Us**

Peerplays is an open source, public, decentralized blockchain project. With a truly international workforce, you will be joining a varied team that is dedicated to developing cutting edge technologies for the blockchain and cryptocurrency sectors.

**Duties**
- Translates marketing initiatives into a purposeful social media plan, building engagement and brand loyalists on key social media platforms and supporting the overall growth and loyalty of the brand and business
- Builds strong social media campaigns that gain immediate engagement, ensuring a strong content mix using innovation to deliver best in class social media plans which are fresh, relevant and exciting
- Is responsible for developing, executing and reporting of social content, increasing social following and engagement
- Develops creative campaigns, constantly testing the marketing messages to identify content and media that are best suited to our target audience across our multiple channels
- Measures the performance of social initiatives: traffic acquisition, user engagement, etc.
- Creates weekly, monthly and quarterly plans on how we can interact with customers across multiple media channels, regularly optimizing our approach
- Ensures that internal & external stakeholders are engaged with our social media channels to grow & nurture engagement & following
- Maintains a 360-degree lens to marketing projects guiding alignment across online and offline initiatives, ensuring brand adherence and consistent tone of voice and image across all touch points

*

**Required Skills**:

- Proven working experience in social media marketing or as a Social Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English

**Qualifications**
- 3+ years of experience with social media, with a focus on content planning and management
- Excellent written and communication skills
- Fluency in spoken and written English
- Proficiency using different analytics tools
- Ability to organize and prioritize tasks
- Excellent time-management skills
- Ability to perform in a fast-paced environment

**Salary**: $30,000.00-$50,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

**Experience**:

- Social media management: 3 years (preferred)

Work Location: Remote

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