Manager, Brand

**Job Title**: Manager, Brand & Business Development
**Company**: The 400 Market
**Location**: Innisfil, Ontario (On-site)

**Job Type**: Full-Time, 12-Month Contract
**Salary**: $70,000-$80,000 per year (based on experience)
**Start Date**: As soon as possible
**Application Deadline**: [Insert Date]

About Us

The 400 Market is a Canadian-owned retail destination that’s been supporting small businesses and weekend shoppers since 1986. Located just off Hwy 400 in Innisfil, Ontario, we offer over 100,000 sq. ft. of vendor space and attract thousands of visitors every weekend. As we enter a new stage of growth, we’re looking for a talented manager to help shape the future of our brand and business.

About the Role

We’re hiring a **Manager, Brand & Business Development** to lead vendor growth, shopper engagement, and brand evolution. This is a high-impact role with strong potential to transition into a long-term leadership position. You’ll work directly with ownership and have a front-row seat in transforming one of Canada’s best-known weekend markets.

This is a one-year full-time contract, with strong potential for renewal or permanent placement.

Key Responsibilities

**Vendor & Shopper Growth**
- Recruit and onboard new vendors who align with our shopper demographics
- Develop seasonal strategies to attract side hustlers, artisans, food vendors, and entrepreneurs
- Monitor vendor churn, optimize booth mix, and contribute to revenue planning

**Brand & Marketing**
- Build and maintain a modern, consistent brand voice
- Plan and publish social media content (Instagram, Facebook) and vendor spotlights
- Oversee messaging, tone, and visual branding across all touchpoints
- Respond to DMs and shopper/vendor inquiries on social platforms

**Revenue & Promotions**
- Launch and grow paid promotional packages for vendors
- Explore new revenue ideas (e.g., partnerships, affiliate promotions, special services)
- Help improve vendor-facing marketing offerings

**Events & Shopper Experience**
- Plan and execute small-scale weekend events that drive traffic and match the brand (e.g. themed days, food pop-ups, family-friendly activities)
- Support on-site execution and coordination with vendors and staff

**Leadership & Business Evolution**
- Help modernize vendor onboarding and communications
- Identify operational improvements to better support long-term business goals
- Work closely with ownership on growth planning, brand alignment, and performance goals

What We’re Looking For
- 4+ years experience in marketing, business development, or vendor-based retail
- Strong communication and writing skills
- Experience building or managing a brand across digital and physical channels
- Knowledge of social media platforms and basic content tools (Canva, Meta Business Suite, etc.)
- Comfortable working independently and collaboratively in a fast-paced environment
- Passion for small business, retail, and Canadian entrepreneurship

Bonus Experience
- Event planning or coordination
- CRM or vendor management systems
- Background in flea/farmers’ markets, pop-up retail, or trade shows

Why Join Us

This role is more than a job—it’s a chance to shape the identity and future of a Canadian institution. If you're excited by growth, brand-building, and supporting small businesses, we want to hear from you.

**To Apply**:
Submit your resume and a short intro message explaining why you’re a great fit for the role.

**Job Type**: Fixed term contract
Contract length: 12 months

Pay: $40,003.87-$77,354.79 per year

Additional pay:

- Bonus pay
- Commission pay
- Overtime pay

**Benefits**:

- Company car
- Flexible schedule
- On-site parking
- Profit sharing
- Work from home

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

**Experience**:

- Sales: 1 year (preferred)

**Location**:

- Innisfil, ON L9S 3V9 (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: Hybrid remote in Innisfil, ON L9S 3V9