Social Media Coordinator

**Job Title**:Social Media Coordinator

**Reports To**:Marketing Director

**Location**:Toronto

**About us**

M3 Financial Group and its subsidiaries (including Multi-Prêts, Mortgage Alliance and M3 Tech) serve more than 8,500 independent brokers providing more than $65 billion in mortgages. With offices in Montreal, Toronto and Vancouver, we believe in the combo of creativity and new technologies to offer innovative solutions to our industry. We strive to make our mark by providing the best mortgage experience for mortgage borrowers, brokers and lenders.

**About the roles**

The Social Media Coordinator is a creative and strategic role that shapes and drives M3’s digital presence across corporate events, internal initiatives, and brand visibility campaigns. This individual will play a key role in increasing awareness of M3 and its subsidiaries by developing engaging, authentic, and value-aligned social media content. The position blends storytelling, event coverage, and community management in a dynamic, fast-paced environment.

**Keys responsabilities**
- **Content Creation & Scheduling**: Design, write, and publish compelling content (text, images, videos, stories) across platforms such as LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube.
- **Campaign Management**: Plan and execute social media campaigns to promote strategic initiatives, events, and partnerships, while showcasing the value of our brands.
- **Brand Storytelling**: Share the stories of M3, our brokers, and our innovative solutions through authentic and engaging content.
- **Community Engagement**: Monitor platforms, respond to interactions, and foster engagement within our ecosystem of brokers, partners, and collaborators.
- **Regulatory Compliance**: Ensure that all published content adheres to industry regulations and internal guidelines (e.g., AMF, OSFI).
- **Performance Analysis**: Track key performance indicators (engagement, reach, clicks, conversions) using tools such as Google Analytics, Meta Business Suite, or Hootsuite, and recommend optimizations.
- **Event Coverage**: Capture and share real-time content (live posts, behind-the-scenes, photos/videos) during internal and external events.
- **Cross-functional Collaboration**: Work closely with the marketing team, event organizers, brand reps, and other departments such as IT or customer support.
- **Trendwatching & Innovation**: Stay ahead of social media trends, suggest innovative ideas, introduce relevant tools, and provide internal guidance or training.
- **Personalized Content**: Humanize our brands by showcasing community involvement, broker highlights, and inspiring success stories from across the network.

**The must haves**
- University or college degree in Marketing, Communications, Digital Media, or a related field.
- 2 years of experience managing social media in a corporate, event-based, or regulated industry (financial services, insurance, mortgage).
- Solid command of major social media platforms (LinkedIn, Instagram, Facebook, TikTok, X/Twitter, YouTube) and their best practices.
- Strong ability to create original, engaging content, including writing, photography, and video.
- Proficiency with tools such as Hootsuite, Meta Business Suite, Canva, CapCut, Adobe Creative Suite, or equivalent.
- Ability to analyze performance data (engagement, reach, clicks, conversions) and adjust strategies accordingly.
- Familiarity with regulatory frameworks relevant to financial communications (e.g., AMF, OSFI).
- Strong interpersonal skills and the ability to collaborate with internal stakeholders and external partners.
- Full professional fluency in both French and English, spoken and written.
- Portfolio required demonstrating social, visual, or video content creation.

**What will make you stand out**
- Understanding of the mortgage industry, broker networks, or the Canadian financial services sector.
- Experience in video editing or graphic design.
- Familiarity with marketing automation tools or AI-powered marketing platforms.
- Experience in co-marketing with professionals in the real estate or insurance sectors.

**What we offer**
- A stimulating and fast-paced work environment where your skills will be fully valued.
- The opportunity to grow and make a real impact on employee and brand experience.
- A flexible hybrid work model combining remote work and in-person collaboration.
- Modern, thoughtfully designed offices with ergonomic workstations to support your well-being.
- A comprehensive benefits program to support your health and financial future.
- We are M3 Financial Group, an equal opportunity employer for diversity and inclusion and we do not discriminate on the basis of status or legally protected characteristic, including minorities/women/sexual orientation/gender identity/disability, and we are happy to consider all qualified individuals._

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- Life insurance