Product Marketing Operations Lead

2 weeks ago


Vancouver, Canada Spare Labs Full time

We are hiring a **Product Marketing Operations Lead** to join our Product Marketing team

As a Product Marketing Operations Lead, you will play a critical role in helping us scale and streamline how we bring products to market. You'll design and manage the systems, tools, and processes that power our product marketing efforts—driving efficiency, clarity, and alignment across teams. From campaign automation to sales enablement infrastructure, you'll build the operational backbone that supports great strategy and execution.
- This role follows a hybrid schedule. We require team members to be in the office on Mondays, Wednesdays, and Fridays, with the option to work remotely on Tuesdays and Thursdays. Our office is located in downtown Vancouver, and we believe this balance fosters strong collaboration while supporting flexibility._

Key Responsibilities ✨

**As a Product Marketing Operations Lead, you will**
- Build and maintain scalable marketing operations systems that improve speed, visibility, and alignment across go-to-market teams
- Build automations & agents that remove manual work (APIs/webhooks, n8n/Make/Zapier, low-code, plus Python/TypeScript where needed).
- Develop and manage internal tooling, automation, and documentation that streamline workflows, from campaign planning to content delivery
- Collaborate closely with Product and Growth teams to ensure operational readiness for product launches and strategic initiatives
- Use AI tools and low-code/no-code platforms to prototype, test, and roll out automations that reduce friction and manual work
- Support the development of sales enablement assets, training materials, and messaging frameworks
- Shape product positioning and messaging to ensure our solutions resonate with the market, translating technical features into clear value propositions
- Travel within Canada and the U.S. (approximately 10% of the time)

About You ✨
- 5+ years of product marketing, marketing operations experience
- Understanding of marketing systems, automation tools, and operational best practices. You enjoy building processes that drive clarity and streamline execution
- Experience in a SaaS environment. comfortable navigating ambiguity and thriving in a fast-paced, startup culture
- Fluency with automation platforms (n8n/Make/Zapier) and building via APIs/webhooks; comfortable writing lightweight code when it’s the right tool.
- Practical experience with LLM-powered workflows.
- Excellent communication skills (verbal and written)

**It will be considered a plus if you have**:

- Experience with process automation and scaling marketing operations
- Familiarity with tools like N8N, Claude Code, Zapier or similar systems Background in enterprise SaaS or B2G (Business-to-Government) sectors**Benefits**:

- **Purposeful work**: Be a part of a mission-driven company that is solving real-world problems and improving the lives of people around the world.
- **Growth Opportunities**: Spare is growing fast and there is uncapped potential for rapid advancement of motivated high performers on our team
- **Market-competitive pay**: We benchmark roles annually to attract and retain top talent. For Growth roles, we also offer a competitive commission/bonus structure that rewards strong performance.
- **Stock options**: Enjoy the feeling of ownership. All Spartians are provided stock options, so you can share in the growth and success of Spare
- **Home office allowance**: We recognize the importance of a productive home office setup to help you do your best work, which is why we provide a CA$1,000 home office allowance.
- **Health insurance**: We offer a fully-paid health insurance package for you and your dependents that includes prescription drug, paramedical, mental health, dental, life insurance, travel insurance, and Employee Assistance Program.
- **Lifestyle Spending Account**:We offer CA$500 per year Lifestyle Spending Account (taxable benefit), which you can use to get reimbursed for a variety of expenses including education, wellness, transportation, and childcare/pet care.
- **Paid time off**: Along with your three weeks of annual vacation, we offer unlimited sick days and have company-wide shut-down days to help you rest and recharge.

About Spare

**Spare's mission is empowering everyone to unlock the potential of mobility.**

Spare is the future of shared transportation. We’re revolutionizing how the busy mom from Dallas, the retired teacher from Oslo or the aspiring entrepreneur from Tokyo experiences transportation, by partnering with transportation providers around the world to enable worry-free, efficient, flexible, and automated on-demand solutions.

From the daily commute to non-emergency hospital visits, last-minute lunches, and leisurely trips to the museum, our technology makes people’s lives easier and transit more equitable both for those with specialized mobility needs and those without.

With Spare’s Platform, which includes a feature-rich admin web-panel, as


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