Specialiste Marketing, Generation de La Demande

Role and Responsibilities

Presagis is a global leader providing commercial modeling, simulation and embedded software solutions to the aerospace, defense, security, and critical infrastructure markets. We have developed a portfolio of technology in the field of virtual reality, artificial intelligence, and moving forward in the field of machine learning. Our customers are government agencies around the world as well as the top 100 Aerospace and defense suppliers, such as Boeing, Lockheed Martin, Airbus, BAE Systems, and CAE. For more information, visit


Presagis is part of CAE, a global leader in delivery of training for the civil aviation, defense and security, and healthcare markets. The stability of an international group combined with the agility of a startup-sized company, makes Presagis an exciting place to work.

The business is actively looking for a Demand Generation Specialist to work in its Marketing and Communication team as a key contributor to its strategy to generate quality leads for the Sales organization.

Summary of the Job

Reporting to the Marketing and Communication Manager, the Demand Generation Specialist is responsible for the execution of PRESAGIS’ demand generation strategy. The Specialist is instrumental and accountable for coordinating and managing the successful execution of the activities related to the demand generation programs including brand awareness and content marketing activities with the goal of generating and nurturing high-quality leads.

**Responsibilities**:

- Develop, manage and implement demand generation programs leveraging the full mix of available marketing vehicles
- Successfully organize, schedule and facilitate campaigns, programs, events and other marketing initiatives
- Work in close coordination with Sales, Product Management, Marketing Communications, key partners, and/or vendors in the development and execution of field marketing plans
- Generate, qualify, and deliver leads to Sales
- Drive program reporting, program analysis, ROI metrics, process improvement and best practices
- Develop and maintain a healthy CRM database of contacts (Salesforce)
- Responsible to update and maintain a market knowledge information database and to analyze competition and future trends and make recommendations

Qualifications & Hard Skills
- Bachelor's degree in Marketing, Commerce, Business Administration or related field
- 2 to 5 years of relevant experience in Marketing, Marketing Communications or related field preferably in a B2B sales cycle environment
- Working knowledge of marketing automation tools and database marketing
- Working knowledge of Salesforce CRM, Google Advertising and Google Analytics
- Good knowledge of Microsoft Office Applications (Word, Excel and PowerPoint).
- Working knowledge of the B2B2G sales cycle is an asset
- Solid analytical skills are required

Soft Skills
- Strong communication skills (English, French) are required
- Excellent interpersonal skills, able to interact and manage expectations from other teams
- Proactive, self
- motivated and goal oriented skills are required
- Able to operate in a fast paced, performance based and deadline oriented environment
- Attention to detail and able to manage multiple projects at once is required
- Effective time-management and stress management skills are required

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PRESAGIS (une société de CAE) recherche activement un spécialiste de la génération de la demande pour travailler dans son équipe de marketing et de communication en tant que contributeur clé à sa stratégie de génération de prospects de qualité pour l'organisation des ventes.

Résumé du travail

Relevant du directeur marketing et communication, le spécialiste en génération de la demande est responsable de l'exécution de la stratégie de génération de la demande de PRESAGIS. Le spécialiste joue un rôle déterminant et est responsable de la coordination et de la gestion de l'exécution réussie des activités liées aux programmes de génération de la demande, y compris les activités de notoriété de la marque et de marketing de contenu dans le but de générer et de développer des prospects de haute qualité.

Responsabilités
- Développer, gérer et mettre en œuvre des programmes de génération de la demande en tirant parti de la gamme complète d’outils de marketing disponibles
- Organiser, programmer et animer avec succès des campagnes, des programmes, des événements et d'autres initiatives de marketing
- Travailler en étroite coordination avec les ventes, la gestion des produits, les communications marketing, les partenaires clés et/ou les fournisseurs dans le développement et l'exécution des plans de marketing sur le terrain
- Générer, qualifier et livrer des prospects aux ventes
- Piloter les rapports de programme, l'analyse de programme, les mesures de retour sur investissement, l'amélioration des processus et les meilleures pratiques
- Développer et maintenir une base de