Content Creator + Social Media Strategist

5 days ago


Concord, Canada HOME CARE SUPPLY Full time

**Job Overview**

**Responsibilities**
- Develop and execute comprehensive social media strategies that align with business goals and target audience engagement.
- Plan, film, and produce high-quality video content for marketing campaigns, social media, and website use.
- Create high-impact content (video, photo, reels, stories, blogs)
- Create compelling content tailored for different platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Utilize tools such as Hootsuite and Buffer to schedule posts and analyze performance metrics.
- Conduct keyword research and implement SEO best practices to optimize content visibility.
- Design eye-catching graphics using Adobe Photoshop and Adobe Illustrator for social media campaigns.
- Manage Facebook Advertising campaigns to increase reach and engagement.
- Monitor social media trends, competitor activities, and industry developments to inform strategy adjustments.
- Collaborate with the marketing team to integrate social media efforts with broader digital marketing initiatives.
- Analyze performance data using Google Analytics to measure the effectiveness of campaigns and make data-driven decisions.
- Proofread all content before publication to ensure quality and consistency.

**Requirements**:

- Diploma in Marketing, Graphic design, Business or equivalent work experience, with ideally some combination of Digital Marketing and Graphic Design, or a related field.
- 2+ years’ experience in content creation and website management
- Proven experience as a Social Media Content Creator or in a similar role. preferably in an e-commerce environment.
- Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks.
- Familiarity with social media management tools such as Hootsuite or Buffer.
- Strong understanding of SEO principles and keyword research techniques.
- Experience with Facebook Advertising and analytics tools.
- Excellent written communication skills with a keen eye for detail in proofreading content.
- Ability to think creatively and strategically while managing multiple projects simultaneously.
- Strong analytical skills to interpret data and derive actionable insights.

Home Care Supply is a Vaughan-based home renovation & building materials retailer dedicated to helping our customers transform their spaces. We offer a wide selection of high-quality products, including interior doors, bathroom vanities, kitchen countertops, flooring, mouldings, and more.

Pay: $42,000.00-$55,000.00 per year

**Benefits**:

- Casual dress
- On-site parking

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Content creation: 2 years (preferred)

Work Location: In person



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