Marketing Coordinator

Are you a creative and strategic thinker with a passion for marketing, public relations, and digital engagement? Durrell Communications is looking for a highly motivated and detail-oriented Marketing Coordinator to join our team in a co-op position. This role provides hands-on experience in marketing strategy, content creation, public relations, and digital media, working directly with clients to enhance their brand visibility and reputation.

**Key Responsibilities**:
**Content Creation**:

- Assist in drafting press releases, articles, and organizational publications.
- Create compelling content for social media, digital marketing campaigns, and public relations efforts.
- Develop and maintain social media engagement strategies, ensuring active interaction with online audiences.
- Collaborate on newsletters, case studies, and other promotional materials.

**Marketing & Public Relations Strategy**:

- Support the development and implementation of digital marketing strategies, including SEO, SEM, and social media advertising.
- Research target audiences and assist in executing marketing campaigns tailored to client needs.
- Help manage online advertising efforts, including Google Ads and social media promotions.
- Assist in coordinating media outreach, press events, and PR initiatives.

**Media Relations & Communications**:

- Build and maintain relationships with key media contacts.
- Assist in organizing media events, press conferences, and sponsorship opportunities.
- Draft media pitches and support the team in securing media coverage.
- Monitor and report on social media and marketing campaign performance.
- Provide insights and recommendations based on analytics to improve engagement and outreach.

**Project Management**:

- Track client projects and ensure timely execution.
- Collaborate with account managers to meet campaign objectives.
- Assist in planning and overseeing client events.

**Qualifications**:

- Currently enrolled in a post-secondary program in Marketing, Public Relations, Communications, Journalism, or a related field.
- Strong written and verbal communication skills with excellent attention to detail.
- Familiarity with marketing tools such as Canva, WordPress, Sprout Social, and Google Ads is an asset.
- Basic understanding of PR, media relations, and digital marketing strategies.
- Highly organized, adaptable, and able to work in a fast-paced environment.
- Strong research and analytical skills to support data-driven decision-making.
- Ability to work both independently and as part of a collaborative team.

**Why Durrell Communications?**

As a full-service public relations agency, we work with our clients to promote their brand in print and online.

Durrell Communications gives you the opportunity to grow your career alongside our talented team of communication specialists, media strategists and public relations professionals developing global media campaigns and arranging memorable events.
- Gain hands-on experience in marketing, PR, and digital communications.
- Work with a team of experienced professionals and build your network.
- Opportunity to develop a portfolio of real-world projects.
- Flexible, supportive, and dynamic work environment.

**Position Details**

**This role is intended to be filled on a temporary basis as part of a co-op or internship opportunity. When applying, please indicate the post-secondary institution you are currently enrolled in, as well as the program you are registered in.**

**How to Apply**

Please submit your resume and cover letter detailing your relevant experience and why you'd be perfect for this role.

**Accommodations