Business Development Associate

**Business Development Associate**

**Location**:this in-office position will be located at our Winnipeg office.

**Our organization**:
Founded in 2017, Wellington-Altus Financial Inc. (Wellington-Altus) is the parent company to Wellington-Altus Private Counsel Inc., Wellington-Altus USA Inc., Wellington-Altus Insurance Inc., Wellington-Altus Group Solutions Inc., and Wellington-Altus Private Wealth Inc.—the top-rated* investment dealer in Canada and one of Canada’s Best Managed Companies. With more than $35 billion in assets under administration and offices across the country, Wellington-Altus identifies with successful, entrepreneurial advisors and portfolio managers and their high-net-worth clients.
- _Investment Executive 2024 Brokerage Report Card._

**The opportunity**:
Reporting to a Senior Investment Advisor, the Business Development Associate will be focused on building and sustaining relationships with High Net Worth (NHW) and Ultra High Net Worth (UHNW) clients. The Business Development Associate will be responsible for identifying and developing new business opportunities, execute on marketing initiatives and support client base expansion. A Senior Investment Advisor will manage the transition and retention of client relationships, allowing for the Business Development Associate to focus purely on new client acquisition.

**Key responsibilities include**:

- Proactively identifying and securing new HNW and UHNW clients through outreach strategies including lead generation, networking, referrals, digital outreach and community events.
- Researching and analyzing potential markets and clients to develop effective acquisition strategies.
- Planning and executing team initiatives including webinars and social media campaigns.
- Supporting the Lead Advisor and team by creating compelling marketing content aligned with the team’s values, goals and target audience.
- Developing, managing and enhancing the team’s brand presence across various platforms and channels.
- Analyzing data and metrics to measure the effectiveness of branding efforts and make data-driven decisions.
- Collaborating with internal teams to enhance brand visibility, ensuring that the team is recognized as a leader in wealth management.
- Developing customized strategies to sustain and expand pipeline of potential clients.
- Participating in the creation of strategic plans aimed at driving business growth and increasing market share.
- Identifying marketing strategies to deepen the breadth and depth of brand recognition and messaging, through new and existing channels (e.g. podcasts, webinars, speaking engagements, etc.).
- Assisting licensed advisors in managing client relationships by responding to inquiries, scheduling appointments, and maintaining client records.
- Developing and leveraging key relationships across corporate partners, including Advisor Marketing, Regional Management, Marketing Compliance, Technology and external vendors.
- Maintaining high levels of client engagement.
- Leveraging brand opportunities across various media and charitable relationships, ensuring alignment with core values/messaging.
- Developing and executing a strategic business development plan to drive revenue growth.
- Monitoring market trends, industry developments and competitor activities to identify new opportunities for client growth.
- Identifying short and long term value creation opportunities for targeting HNW and UHNW clients.
- A bachelor's degree in business administration, marketing, accounting, finance or related field, or equivalent work experience.
- Financial services industry experience working in a high growth environment.
- Marketing and sales experience with a focus on client acquisition.
- Equivalent combination of education and experience may be considered.
- Experience in the wealth management or other regulated industry is a strong asset.
- Current advisors with a small book of business are welcome to apply.
- Completion of the Canadian Securities Course (CSC) and the Conduct and Practices Handbook Course (CPH) is considered an asset.
- A professional designation in a financial stream is an asset.
- Proficiency with the MSOffice suite, including Word, Excel, PowerPoint, Teams, and Outlook.
- Highly self-motivated and competitive with a strong drive to generate new business opportunities.
- Excellent attitude and commitment to providing extraordinary service.
- Strong critical thinking and written and verbal communication skills.
- Demonstrate a high level of accountability, reliability, adaptability, and innovation in accomplishing day to day work and long-term goals.
- Commitment to ethical conduct and integrity in all client interactions.
- Exemplary interpersonal and influencing skills; an ability to communicate effectively and work collaboratively, across multiple mediums (in-person, over the phone, and virtually).
- Excellent problem-solving skills.
- A high tolerance for ambiguity; highly adaptive and able to mana