Marketing Demand Specialist

2 weeks ago

Montréal, Canada Quadbridge Full time

**Marketing Demand Specialist**

**Who We Are**:
Quadbridge is a fast-growing North American IT solutions provider, empowering businesses to navigate complex challenges daily, through strong partnerships with leading technology providers and close collaboration with our team and customers. With locations in Kitchener, Montreal and Vancouver, we strive to create an energetic, fun workplace where ambitious, like-minded teammates collaborate, innovate, and thrive as we continue to grow our national footprint.

We are Quadbridge. See how we're building tomorrow's solutions, together.

**About the Role**

We are seeking a Marketing Demand Specialist to join our team in Kitchener, Ontario. This role reports to the Senior Marketing Manager and is responsible for generating and nurturing qualified leads across the buyer journey, from new logo acquisition to account expansion. You will play a key role in helping Quadbridge expand its market share, increase visibility and credibility, and strengthen our position in the industry.

**Key Responsibilities**
- Manage lead scoring, nurturing workflows, and database segmentation to increase conversion rates.
- Collaborate with sales to define MQL criteria, ensure lead handoff, and optimize pipeline contribution.
- Design marketing plays aimed at growing existing accounts, including upsell, cross-sell, and renewal support.
- Manage marketing automation and CRM tools (HubSpot) to ensure accurate data and attribution.
- Support content personalization and ABM (account-based marketing) initiatives.

**Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 3+ years in demand generation, digital marketing, or marketing operations, preferably in B2B technology or professional services.
- Proficiency with marketing automation and CRM platforms
- Strong understanding of lead scoring, nurturing, and campaign attribution.
- Familiarity with ABM strategies and content personalization tools.
- Proven ability to partner with sales teams to align on lead qualification, pipeline goals, and account growth strategies.
- Excellent written and verbal communication skills with the ability to tailor messaging to different audiences.
- Strong project management abilities to manage multiple campaigns simultaneously, on time and within budget.

**Why Quadbridge**:

- **Invest in Your Future -**Benefit from our RRSP program to help you plan ahead
- **Grow With Us -** Take advantage of ongoing professional training and development opportunities.**:

- **Comprehensive Coverage -**A complete health, dental, life, STD and LTD insurance plan**:

- **Top-Tier Equipment -** We provide everything you need to do your best work.**:

- **A Vibrant Workplace -**Join us for monthly social and team building events.**:

- **Perks You'll Love -**In our Montreal office, enjoy an onsite chef and gym.**:

- **Stay Connected -**Receive a phone allowance to keep you plugged in.
- **Bring Your Best Friend -** Our offices are pet-friendly
- Quadbridge is an equal opportunity employer, committed to diversity and inclusion in compliance with the Canadian Human Rights Act and Employment Equity Act. If you require accommodations under the applicable Canadian laws during the interview process, please inform us, and we will ensure your needs are met_

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