Mrkting&commun'tion Strategist

**Schedule**
Mo - Fr, 8:30 am - 4:30 pm

**Education Level**
Bachelor's degree in Business, Communications, or related field of study

**Career Level**
2 year Community College diploma in Public Relations, Marketing, or a related field of study.
Requires 3 years of relevant experience.

Unit/Project Description:
The DeGroote School of Business is among the top business schools in Canada and is recognized internationally as a leader in comprehensive Undergraduate, Masters, Doctoral and Executive Education programs.
Job Summary:

The Marketing and Communications Strategist is responsible for developing, implementing, and evaluating effective marketing and communication program strategies designed to promote the programs, services, events, and workshops provided by the department.
Purpose and Key Functions:

- Develop annual marketing and communications strategies in consultation with others.
- Develop, manage, and evaluate the visual identity and branding for the department through the use of effective marketing and communication strategies.
- Ensure marketing initiatives are communicated and understood by others and that they are in compliance with the University’s branding policy and other relevant procedures and guidelines.
- Develop guidelines and policies to ensure the consistency of messaging and standards as it relates to the marketing and communication strategy.
- Design, prepare, and distribute online and print collateral.
- Develop and conduct surveys, and facilitate focus groups to evaluate the effectiveness of implemented marketing and communication strategies.
- Develop strong working relationships with key contacts and stakeholders within the internal and external community for the purpose of promoting the activities and programs of the department.
- Make recommendations on the schedule of activities and events for purposes of effective and integrated promotion.
- Write business plans which include the development of communication and strategic plans and objectives.
- Write articles and publications to promote activities, events, and programs.
- Provide input into the development of the department website.
- Coordinate, review, and edit all web content to ensure the quality of content.
- Coordinate and manage all marketing and promotional initiatives including, but not limited to, all print material, website, social media and public media presence.
- Coordinate and write the department's annual report and accomplishments.
- Establish work priorities and schedule the necessary resources for plan implementations.
- Establish and maintain high quality professional standards for all related output from the department.
- Develop and monitor the marketing and communications budget.
- Provide recommendations on the financial and staff resources required to support the implementation of marketing plans.
- Respond to inquiries and provide advice to others regarding marketing, communications, social media and print publications.
- Develop and deliver presentations to promote programs and activities.
- Provide support in the recruitment, retention, and engagement strategy for casual staff.
- Liaise with media, advertising and professional print and web designers.
- Respond to media inquiries through various mediums.
- Participate on committees related to marketing, communications, and branding within the organization.
- Research best practices and effective marketing and outreach trends.

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Supervision:

Ongoing responsibility for supervising up to 9 casual employees at any one time.
**Requirements**:

- Bachelor's degree in Business, Communications, or related field of study.
- 2 year Community College diploma in Public Relations, Marketing, or a related field of study.
- Requires 3 years of relevant experience.

Assets:

Expert communication and presentation skills
Experience in marketing and communications for a post-secondary institution
Deep knowledge of marketing, branding, strategic communications
High degree of diplomacy
Experience with a wide range of stakeholders including academics, donors, alumni, senior executives, and high-profile guests
High level of attention to detail

**How To Apply**

In order to be considered for this position, please include a cover letter along with your resume.
Thank you for your interest, however only those applicants selected for an interview will be contacted.

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

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