Marketing Coordinator

13 hours ago

North York, Canada Beta-Calco Inc. Full time

**Marketing Coordinator**

**Reports To**

Head of Marketing

**Job Overview**

Beta-Calco, a leading manufacturer of architectural lighting solutions, is looking for a Marketing Coordinator to join our team. This role is ideal for a creative and detail-oriented marketing professional with experience in digital marketing, content creation, and social media management.

**Responsibilities and Duties**

**Digital Marketing & Content Creation**:

- Assist in advertising strategies to enhance online visibility and drive traffic.
- Create compelling short-form content including, newsletters, social media posts, and website updates.
- Write and edit marketing copy for product brochures, ensuring brand consistency and clarity.
- Manage social media accounts (Instagram, LinkedIn, YouTube) and support campaign strategies to optimize engagement.
- Write and edit marketing copy while maintaining brand consistency.
- Manage and optimize LinkedIn and Meta Ads campaigns.

**Website & Brand Management**:

- Update website content, troubleshoot CMS issues, and assist with SEO.
- Ensure brand alignment across all marketing materials.
- Research and assist in award submissions.
- Help create marketing materials for new hires and internal communications.

**Marketing Coordination, Trade Shows & Event Planning**:

- Assist in planning trade shows and industry-related events.
- Support internal communications, including newsletters and company announcements.
- Help organize marketing assets and maintain digital content libraries.
- Support market research efforts and collect intelligence to drive marketing initiatives.

**Qualifications**
- Education: Bachelor’s degree or diploma in Marketing, Communications, Business, or a

related field.
- Experience: 2-5 years in a marketing role, preferably in B2B industries such as

Architecture, Engineering, Design, or Manufacturing.
- Strong writing and editing skills with the ability to create engaging content.
- Proficiency with marketing tools such as:

- Website & SEO: Wix, Google Analytics, Joomla
- Advertising Platforms: LinkedIn Ads, Meta Ads
- Project Management Tools: Asana
- Graphic Design & Content Creation: Canva, Photoshop
- Google Workspace: Proficient in all Google Workspace apps
- Strong organizational skills and ability to manage multiple projects.
- Attention to detail, problem-solving skills, and ability to work independently.

**Limitations & Disclaimer**

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor.

Pay: $60,000.00-$70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Wellness program

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Language**:

- English (preferred)

Work Location: In person

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