Associate Brand Manager

At Hasbro, we are looking for people who want to explore, experiment, innovate and create. We’re changing the face of play and entertainment and looking for dreamers, doers, thinkers and creators to come up with the best ideas. Our culture of Community, Passion, Integrity, Creativity and Diversity & Inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Are you a passionate, results-oriented, innovative marketer? Do you enjoy working on key marketing initiatives with a goal to grow brand revenue? In this role, you will partner with the Senior Brand Manager to drive executional excellence through the preparation of strategic marketing plans

**A Day in the Life of an Associate Brand Manager**:
Under the direction of, and in partnership with the Sr. Brand Manager, you will:

- Support the management of overall P&L, including making recommendations on pricing and marketing spend, for assigned brand(s) based on brand revenue and profit goals
- Develop annual marketing plans around new product lines to drive revenue growth
- Analyze point-of-sale data to understand the trends of the business and provide sound rationale for shipment forecasts
- Partner with the Omnichannel Marketing & Retail Execution Team, as well as Customer Strategic Marketing and Sales teams in the development of annual trade/promotional opportunities
- Develop Canadian strategic annual business plans to achieve brand financial goals, including pricing recommendations, shipment forecasting and manage a marketing spend budget across segments
- Responsible for growing brand revenue and profitability by item/ segment to drive portfolio growth
- Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build plan
- Recommend, execute and manage fully integrated Canadian marketing brand plans, including consumer communications strategy, omni-channel media plan, consumer promotions and retail strategy
- Develop and manage media plans and spending by brand, considering product performance and inventory levels.
- Analyze POS performance at an item level and competitive activity, along with retailer requirements to identify growth opportunities
- Partner with Canadian Sales Organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
- Provide strategic input and direction to Global Brand Team on product line, financials and marketing toolkit assets

**What You'll Bring**:

- 2 to 4 years of progressive brand/ strategy experience in forward thinking consumer-focused organization
- Bachelor’s Degree in Marketing, Advertising or related field.
- Outstanding verbal, written and presentation skills
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
- Proven ability to execute a brand marketing plan grounded in key strategies in a rapidly-changing organization.

**Why You'll Love Working with Us**:

- Opportunity to work for an iconic global brand behind some of the world’s most beloved play and entertainment experiences.
- Every day is different - we offer endless, exciting work and career development opportunities.
- We value work/life balance as much as you do - our flexible work options include half day Fridays all year round
- We want to make the world a better place for kids and their families, and we walk the talk when it comes to Corporate Social Responsibility. And with programs like toy recycling and our commitment to eliminate single use plastics from all of our packaging, we are committed to reducing our environmental footprint.
- Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status._- #LI-ALD_