Media Analyst

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Austin, Los Angeles, Denver, Kansas City, London, Bengaluru and Detroit.

Some Brands We Work With: Chipotle, Hard Rock, Got Milk, Pella, H&R Block, BMO, Goldman, Santander, Burt’s Bees, NBA, Hertz. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

Our award-winning Data Science and Analytics team is looking for a Senior Analyst, Media Analytics to provide consultative assistance to GALE’s account management teams by utilizing your skillset in quantitative analytics such as post-campaign analysis and dashboarding as well as predictive and prescriptive analytics in order to contribute to the expansion of our digital media analytics capabilities and to help drive business results.

**What you'll be doing**:

- Manage analysts in a client-specific setting, directing them to handle reporting tasks and data preparation for broader analysis that you will ow
- Work with planning & channel teams to surface insights and tell the story behind the data to clients & internal stakeholders
- Develop strategic & technical measurement plans to ensure all key client metrics are appropriately & accurately collected, working alongside both strategy & technical teams
- Working with data science teams, and occasionally independently, on advanced media measurement (MMM/MTA/Incremental Lift Studies)

**Who you are**:

- A data storyteller, someone who can synthesize information from media performance models, client business expectations, and an understanding of the audience’s preferences to build presentations & present before clients
- Ability to own client relationships and establish yourself as a source of truth for anything data related
- Advanced SQL experience, ideally working with both aggregated and log-level data
- At least Basic level Python/R experience
- At least 5 years of experience in an Analytics or Business Intelligence role, ideally at a brand, media agency, publisher or adtech firm
- Experience with Google Campaign Manager, Google Analytics, Adobe Analytics, or other ad measurement platforms
- Self-starter and a team player with a strategic mindset
- Strong organizational and time management skills
- Strong interpersonal skills with the ability to communicate technical concepts to non-technical audiences
- Ability to structure analysis with incomplete or vague direction from clients or other internal teams

**Nice to have**:

- Knowledge of site tags/pixels used to track media conversions (e.g. Floodlight/Gtags)
- Experience with Ads Data Hub or other data clean rooms/privacy protecting query & analysis environments
- Experience with Media Mix Models, Multi-Touch Attribution models, A/B testing, or incremental lift measurement
- Experience with Google Big Query or another data warehouse
- Experience with BI tools such as Tableau for reporting and analysis

**Our Commitment to Inclusion**

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

**Our Hiring Process**

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process generally consists of the following progressive stages to allow you to meet a range of people from various disciplines and domains. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview (i.e. accessibility in terms of location, timing, method, etc.,...).