Marketing Manager

1 week ago

Agassiz, Canada Sasquatch Mountain Resort Full time

**Job Summary**:
The Marketing Manager is responsible for developing campaigns and implementing tactics to help drive top-line revenue for Sasquatch Mountain Resort. The role requires experience in digital marketing area, and website management, along with knowledge in social media strategy, reputation management, and brand management.

**Responsibilities**:
Create and manage marketing initiatives and tactics to achieve budgeted monthly, quarterly and annual revenue goals.

Manage digital marketing channels including online advertising, search optimization of website, improve user experience and booking flow on website, monitor and report on website performance using google analytics, and manage online reputation.

Liaise with General Manager to create and market promotions to drive business mix for leisure and group segments for need periods.

Direct Social Media Coordinator in creating content for social media channels; measure and grow social channels.

Liaise with General Manager to align with resort, pass holder and hospitality sales and marketing initiatives

Assist in development of an annual strategic marketing plan.

Oversee design and production of collateral pieces which align with brand standards; grow and maintain library of marketing assets to support marketing efforts of brand.

Provide standard weekly and Ad Hoc reports as needed articulating SMR sales & marketing activities

Utilize Photoshop, InDesign and other relevant technology platforms to drive business and maintain guest databases for communication and marketing functions.

Support local partner and community events as an ambassador for SMR.

Other duties as assigned.

**Job Qualifications**:

- Four-year college degree or equivalent experience required. Emphasis in marketing, business and/or communications is preferred.
- 5+ years sales & marketing experience, hospitality/travel/ transportation fields a plus.
- Flexible schedule (weekends, early mornings/evenings, holidays).

**Preferred**:

- Hospitality marketing experience.
- Tourism related experience.
- Copywriting experience.
- Social media experience.

**Salary**: $41,600.00-$83,200.00 per year

**Benefits**:

- Company events
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- On-site parking
- RRSP match
- Store discount

Schedule:

- Weekend availability

Supplemental pay types:

- Bonus pay
- Overtime pay
- Retention bonus

Ability to commute/relocate:

- AGASSIZ, BC: reliably commute or plan to relocate before starting work (required)

Work Location: One location

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