Sales & Marketing Manager

**Company Description**
At Spectrum Health Care, our mission is re-imagining home care for clients and families to provide products and services they need, whenever care is required, delivered by the most qualified and compassionate staff.

Our people are the cornerstone of our business. By joining Spectrum Health Care you will be part of one of Canada’s Best Managed companies and a committed member of a team of highly skilled healthcare professionals.

We are currently hiring for a **Sales & Marketing Manager** for an 18-month contract (Hybrid role) at our **Toronto** corporate office to support the company’s sales and marketing operations.

**Job Description** Strategy Development**
- Develop marketing plan and strategies aligned with corporate goals and sales objectives
- Collaborate with COO, Private Pay team and Branch Directors to develop promotions and campaigns to support sales growth
- Identify market problems, solutions and opportunities for new service offerings

**Marketing Execution**
- Design, plan, launch, manage, measure and report on marketing campaigns and initiatives
- Coordinate the production of marketing collateral such as brochures, promotional flyers, posters, e-blasts, digital ads, proposals & presentations
- Source and establish relations with advertising vendors; identify media buys, procure quotes and negotiate rates
- Engage Communications team to develop assets such as newsletters, e-blasts, blogs, announcements & press releases
- Collaborate with Communications team to develop social media campaigns and digital strategies that support sales objectives and business expansion plans

**Sales Operations**
- Organize and support quarterly sales meetings by reviewing metrics and sharing analytics
- Collecting feedback and insights from business development team to optimize service offerings, programs and partnership opportunities
- Support and track client contract renewals and manage repository of signed contracts
- Manage ESPO CRM platform and provide troubleshooting support to business development team

**Sales team support**
- Develop and manage sales support tools
- Manage activities and pipelines of business development reps and send weekly reports to COO and Private Pay team.
- Support business development representatives with development of presentations and pitch proposals

**Event management**
- Identify and book relevant industry tradeshows, conference and events working with Business Development Reps
- Coordinate the event logistics such as staffing, booth setup, marketing collateral, presentation opportunities, capturing attendee contact info and post event follow-up
- Continually assess, anticipate, identify and respond to new and changing needs of patients and communicates available Total Client Care resources to patients when appropriate

**Qualifications**
- Post-secondary degree in Business/Marketing or related discipline
- 7-10 years progressive experience in a Sales and Marketing role
- Experience working in sales or with a sales team
- Health care or related industry experience an asset
- Experience in event management an asset
- Proficient user of Word, Excel and PowerPoint

**Additional Information**

**Spectrum Health Care **is thrilled to be named one of **Canada’s Best Managed Companies.** This award recognizes top companies across Canada for overall performance, sustained growth, strategy, capabilities and innovation, culture and commitment, and leadership. Click **here** to learn more about this esteemed honour.

We thank all applicants, however, only those individuals selected for interviews will be contacted.

In accordance with the Accessibility for Ontarians with Disabilities Act 2005, upon request, support will be provided for accommodations throughout the recruitment process.

Spectrum Health Care is committed to fostering, cultivating and building a culture of diversity, equity and inclusion within our organization. We strive to attract, engage and develop a workforce that reflects the diverse communities that we serve and we know a diverse workforce is key to the growth and success of our organization.