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Copywriter

2 weeks ago

Toronto, Canada Kotn Full time

**What You’ll Be Working On**:
**Copywriting (60%)**
- Establish brand narrative and bring Kotn’s key initiatives and mission to consumers through engaging and compelling content.
- Work collaboratively with marketing managers and key stakeholders to ensure creative concepts, messaging, and tone are on-brand and strategically address content objectives
- Work with Creative Director and Marketing Manager to develop impactful messaging for all cross-channel campaigns
- Transform complex and/or abstract ideas into clear, concise and engaging copy

**UX & Ecommerce Writing (25%)**
- Write, edit, and optimize product descriptions for all products that compel the customer and increase conversion
- Develop nomenclature and write product names that are compelling to the customer and maximize selling and recognition
- Write content for online and offline storefronts that are geared towards the customer journey and increase conversion
- Create documentation and centralized sources for all content, as well as manage translations

**Editorials (15%)**
- Concept and write product edits and editorials that position the brand and/or Kotn’s current assortment in a culturally relevant way
- Conceptualize and pitch evergreen content ideas for owned and operated channels

**What You’ll Bring**:
**Creativity**

A creative thinker who understands the Kotn voice, mission, and the retail landscape, creating compelling and thoughtful content.

**Team-Oriented**

Able to work closely with all team members to produce content and understand business objectives and priorities.

**Communication Skills**

Demonstrates awareness by adjusting language and terminology, both written and verbally, for intended audience to clearly convey ideas and address opportunities.

**Additional Requirements**:

- 2+ years related copywriting experience, either at an agency or in-house, ideally in the e-commerce and retail industry
- Degree or diploma in the communications, journalism, copywriting or copy editing fields
- Ability to balance multiple priorities and work on a deadline, with a strong attention to detail
- Positive attitude, flexible and adaptive