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Market Sales Leader

3 weeks ago

Markham, Canada Bimbo Canada Full time

The Market Sales Leader (MSL) is responsible for achieving profitable sales growth, people growth, market share growth, customer relationship and brand health, and return objectives by ensuring critical field sales initiatives are developed, managed and executed effectively in the regional marketplace.

The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook throughout the regional marketplace in service of the Frontline Independent Operators with the objective of driving growth of our people and the business.

Use the leadership and sales expertise to deliver world-class sales and merchandising, meeting clients’ critical needs and providing nutritious and delicious baked goods and snacks for all Canadians. Take pride in the platform to foster the personal and professional growth of the team within a highly productive and deeply humane purpose.

**Key Accountabilities**

**Mindsets & Behaviors**
- Understands, embodies and leads DSDE practices and act upon the vision and values of Bimbo Canada on a daily basis
- Exemplifies the characteristics of Bimbo Canada and its brands and extend those brand values through daily activities and leadership and interactions in the workplace
- Establishes team goals and communicate them to help achieve performance targets
- Fosters an atmosphere of continuous improvement to include the development of self, teams, and work processes
- Embraces the value of constant improvement to take appropriate actions that result in constructive change

**Roles & Responsibilities**
- Reviews existing business and set goals that incorporate current and new business opportunities to achieve the gold standard
- Communicates plans and conduct reviews quarterly with business partners to identify opportunities and action plans
- Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback
- Ensure I/Os maintain compliance to Bimbo Canada's SBT and payment due balances policies
- Support achievement of zero workplace injuries by performing safety observations and executing safety awareness programs
- Creates an engaged, frontline focused sales culture through consistent prioritization of independent operators’ capabilities, needs and business growth
- Ensures the successful completion of Leader Standard Work across the team
- Leads consistent execution of the DSD Excellence world-class sales practices in the market
- Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold standard practices while building customer relationships that align with planned store level growth goals
- Provides input and support toward marketing initiatives for the region

**Selling Capabilities**
- Achieves KPIs for territory: revenue, VCM, returns, compliance, store selling and average displays
- Utilizes data tools to analyze business and identify store-level opportunities.
- Utilizes iPad and sales data on a daily basis to drive effective decisions at store
- Establishes and maintain strong customer relations exceeding customer expectations
- Monitors of results against plan and taking of appropriate actions to achieve objectives
- Shares performance data with store and I/Os

**Retail Best Practices**
- Consistently following all the steps of store visit and the Golden Path Tour in store
- Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms
- Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation
- Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements

**Performance Measures**
- Sales vs. plan
- Returns vs. plan
- Delivery of consistent sales execution plans in a territory
- Account development achievement vs. goal (i.e. distribution, promotion, merchandising
- Improve SOP compliance in region
- Report on execution of all promotions and new products to RSL

**Key Behavioral Competencies**
- Sales Leader Core Competencies:

- Ensures operational capabilities within field sales team
- Empowers and involves field sales team
- Engages and develops field sales team
- Expects ownership and accountability with field sales team
- Encourages and recognizes field sales team
- Provides vision and champions change
- Leads by example/builds credibility
- Solves problems and makes profitable decisions
- Influences and inspires
- Market Sales Leader Specific Competencies:

- Expands business value/opportunities
- Guides sales opportunity
- Demonstrates business acumen
- Aligns performance for success
- Sales Professional Core Competencies:

- Takes Initiative
- Listens Actively
- Plans Mindfully
- Focuses On The Customer
- Builds Relationships
- Drives Results
- Communicates To Build Trust

LI-GR1

**Key Experience and Education**
- Preferred post-secondary education and related experience
- 1-3 years’ sales experience, preferably in a