Digital & Local Store Marketing (Lsm) Specialist - Jugo Juice

**Digital & Local Store Marketing (LSM) Specialist - Jugo Juice (Calgary)**
MTY Group family of brands and as the marketing lead for the brand you will be responsible for providing leadership in the planning, development and implementation of Food & Beverage innovation and strategic consumer marketing activities to drive growth and profitability.

**Position Overview**
The **Digital & Local Store Marketing (LSM) Specialist** is responsible for strengthening **Jugo Juice’s** digital presence and supporting franchisees in executing effective local marketing strategies.

This role combines digital marketing expertise, including **SEO**, **Google ecosystem management**, and **online engagement,** with hands-on local activation to drive traffic, visibility, and brand loyalty.

You’ll report to the **Director of Marketing**, working closely with **Business Development Managers (BDMs)**, agencies, and franchisees to ensure consistent, results-driven execution across all channels.

**Benefits**
- 3 weeks of vacation;
- 5 days of flexible leave;
- $2000 reimbursement for professional order costs and continuing education requirements;
- Flexible working hours;
- Half-day available every Friday year-round;
- Company health and dental plans, with an additional $300 personal wellness expense account;
- Employee assistance program with access to a wide range of services from mental health to legal and financial counseling;
- Employee profit-sharing plan with employer contribution;
- Monthly company-wide recognition awards with quarterly and annual winners;
- Company social events, including but not limited to webinars, quarterly town halls, and fun activities for all;
- Casual dress code;
- Free parking at the office.

**Key Responsibilities**

**Digital Marketing**
- Lead SEO and website optimization, including content, visuals, store locator, and nutritional information, to enhance discoverability and user experience.
- Manage Google Business Profiles for all stores, ensuring accuracy of hours, pins, and listings.
- Implement digital audit recommendations and ensure continuous improvement of online performance.
- Monitor analytics across digital platforms and prepare monthly performance reports.
- Coordinate and attend photoshoots with agencies to capture brand content.

**Local Store Marketing (LSM)**
- Collaborate with BDMs to activate local marketing initiatives that drive in-store traffic.
- Guide and motivate franchisees in their local marketing efforts, offering creative solutions and support.
- Ensure digital visibility across mall properties by coordinating with mall marketing teams for joint promotional opportunities.
- Develop marketing plans for new store openings and support turnaround strategies when needed.
- Create and share toolkits, templates, and best practices to simplify franchisee execution.
- Measure and circulate top-performing LSM campaigns across the network.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
- Minimum 2-3 years of experience in digital marketing, preferably in the restaurant, retail, or franchised industry.
- Strong knowledge of Google Analytics, Google Ads, and Google Business environments.
- Experience managing SEO, social media accounts, and content performance.
- Proficiency with Meta Business Suite and other social scheduling tools.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- *The majority of our customers and many of our employees are located outside of Quebec*_

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Vision care

Work Location: Hybrid remote in Calgary, AB T2H 1J5