Marketing Operations Lead for Retail Business

**Marketing Operations Lead for a retail business**

**Full-time | In-person | Downtown Collingwood**

Coriander Life and Coriander Style are looking for a **Marketing Operations Lead** to take ownership of day-to-day brand and marketing execution across both our physical and online stores.

This is a **hands-on, in-person role** for someone who enjoys planning, executing, measuring, and improving marketing efforts. The role requires regular presence in-store to capture content, collaborate with the team, support events, and ensure that marketing reflects the Coriander brand in a thoughtful, consistent way. The position also includes scheduled **sales associate shifts** on the store floor, including weekends.

**This role may be a good fit if you**:

- Enjoy owning projects from idea through execution and review
- Are comfortable working with results, data, and follow-through — not just concepts
- Can balance creativity with structure, deadlines, and accountability
- Have an imaginative, visually curious mind and enjoy bringing ideas to life
- Prefer being hands-on and close to the product, customer, and team
- Work well independently but value collaboration and shared direction
- Are confident using digital tools and learning new platforms as needed
- Want a role that blends marketing responsibility with real, in-store retail work

**What You’ll Be Responsible For**

**Marketing Planning, Goals & Performance**
- Plan, prioritize, and execute marketing initiatives that support brand growth, store traffic, online sales, and events
- Set clear goals, timelines, and execution plans for campaigns and promotions
- Run regular marketing meetings, share results, and document insights, learnings, and next steps
- Evaluate outcomes and make recommendations to improve focus and performance

**Social Media & Content Creation**
- Write on-brand captions and short-form copy
- Schedule and manage social media content
- Monitor engagement and respond or flag follow-ups as needed
- Coordinate imagery, copy, links, and scheduling
- Ensure accuracy and brand consistency across communications

**Digital Advertising**
- Manage paid social and Google advertising campaigns
- Set objectives, monitor performance, and adjust creative or spend
- Coordinate with external contractors as needed

**Events & Community Marketing**
- Support in-store and community events in partnership with the Sales Manager
- Use Vision Pages as the primary planning and alignment tool for events
- Support promotions, content capture, and post-event reporting
- Work with community partners, including local charities, businesses, and the Downtown Collingwood BIA

**In-Store Sales**
- Work scheduled shifts as a **Sales Associate** at Coriander Life and Coriander Style
- Deliver a welcoming, brand-aligned customer experience
- Support daily sales goals, merchandising, and POS procedures

**What We’re Looking For**
- Strong digital marketing skills and comfort working across multiple platforms
- Experience with tools such as **Shopify, Canva, Klaviyo, Instagram, Meta**, or similar
- A creative, visually minded thinker who enjoys experimenting and refining ideas
- Strong written communication skills, with the ability to write clearly, intelligently, and in a brand-appropriate voice
- Strong organization, attention to detail, and follow-through
- Comfort working independently in a fast-paced, in-person environment

**Why Work at Coriander**
- You’ll be part of a collaborative, experienced team that genuinely enjoys working together
- Coriander is a long-established, locally rooted business with a strong brand and loyal customers
- We value clear communication, thoughtful work, and mutual respect
- Ideas are welcomed, effort is noticed, and good work is trusted
- This is a role with real responsibility, support, and room to grow

**Important to Know**
- This is a **full-time, in-person role** based in downtown Collingwood
- This position includes **regular weekend work** as part of scheduled store shifts
- This is not a remote role
- Compensation will be competitive and commensurate with experience

**How to Apply**
- Your resume
- A **cover letter** outlining your interest in the role and relevant experience

**Applications without a cover letter will not be considered.**

Pay: From $24.00 per hour

Expected hours: No more than 40 per week

**Benefits**:

- Store discount

Application question(s):

- This is a full-time, in-person role based in downtown Collingwood and includes regular store shifts and weekend work. What appeals to you about this kind of role?

Work Location: In person