Marketing & Sales Lead

Lead CanOps internal and external Marketing and Sales efforts, working closely with the senior leadership in driving growth and client satisfaction. As a Marketing lead you will plan and organize marketing activities under the direction of the VP of Business Solutions. You will also ensure the company communicates the right message to its clients, organize and lead the day-to-day product/service marketing and all other duties as assigned and outlined below. You will work in a hybrid, work from home and in office, situation. Time on the road (tradeshows etc.) will also be required.

**PRIMARY RESPONSIBILITIES**:

- Plan, develop, and direct multiple avenues of marketing strategies to drive sales
- Oversee social media accounts and websites to engage existing customers and establish positive public relations
- Implement search engine optimization (SEO) in online media
- Research trends and new marketing opportunities, and brainstorm ideas
- Coordinate and produce financial documents for advertising campaigns, such as budgets, estimates, and contracts
- Communicate and negotiate with ad agencies, employees, marketing staff, editors, and writers
- Analyze customer feedback and campaign performance.
- Develop marketing and promotional strategy and materials for internal company projects and/or products, including brand management, advertising, and web and sales collateral.
- Ensure marketing programs align with public relations and all other communication activities
- Assist in preparation of long
- and short-term marketing plans, pricing policies and budgets.
- Analyze customer feedback.
- Record and maintain all client interactions within the CanOps CRM.
- Identify new business opportunities and upsell or cross-sell products/services
- Identify opportunities and areas for growth for existing clients.
- Keep abreast of client needs, opportunities and maintain strong relationships.
- Forecasting and budgeting as directed.

**QUALIFICATIONS**:

- Three to five years of experience in the field of marketing, sales, or public relations is required. University Degree is not required but is preferred.
- Excellent organizational and planning skills
- Excellent verbal and written communication
- Personable and able to work in a team environment
- Strong attention to detail
- Time management and ability to meet deadlines
- Creative and innovative thinking
- Good research and problem-solving skills
- Ability to work well under pressure
- Adaptability

**COMPETENCIES**:

- Accountability - willing to take personal responsibility for organizational outcomes and can be counted on during difficult times. Holds self and team accountable for results.
- Empathy - Is purposefully aware, sensitive, and respectful of the thoughts and emotions experienced by others. Strives to feel what another person is feeling by imagining themselves in the same situation.
- Teamwork - Works cohesively with others, actively participates within groups to achieve team goals, supports other team members, and leverages strengths to make the team better.
- Customer Focus - Establishes productive customer relationships by viewing operations and outputs through the eyes of the customer, identifying and meeting customer needs, and taking responsibility for satisfaction
- Relationship Building - Creates mutually beneficial and constructive work connections between individuals or groups. Uses a network of positive relationships to enhance personal effectiveness.
- Consulting and Advising - Uses technical and/or process expertise to provide guidance and help others identify opportunities, resolve challenges, and transfer knowledge.
- Writing Skills - Writes clearly and succinctly using a variety of communication styles to share important information and create a desired effect.
- Active Listening - Fully concentrates on what is being communicated, asks questions to ensure understanding, and responds in a way that conveys interest.
- Presenting Information - Effectively shares information in a variety of settings ranging from one-on-one meetings to large group presentations.
- Having Difficult Conversations - Initiates and participates in tough discussions in a way that protects self-esteem, enhances mutual understanding, and assists in conflict resolution.

**Job Types**: Full-time, Permanent

Pay: $86,542.04-$104,174.20 per year

**Benefits**:

- Company pension
- Dental care
- Employee assistance program
- On-site gym
- On-site parking
- Paid time off
- Wellness program

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Work Location: Hybrid remote in Prince albert, SK

Application deadline: 2025-03-06
Expected start date: 2025-04-07