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Digital Marketing
3 weeks ago
**BRAND**: Laline Canada
**POSITION**:Digital Marketing & Ecommerce Manager
**WHO ARE WE?**Fox Group (10,000+ employees globally) a leading, fast growing retailor and partner of choice to several well-known retail banners in Israel, Europe, and Canada. In Canada, we currently operate Mango, Laline and Fox Home. Nike is also part of the Fox Group Canada and is operated by Retailors. It is a wonderful time to join our Group with our continued growth and expansion opportunities. We will be sure to turn your retail job into your dream career.
**ABOUT LALINE**:Body Cosmetics. Soul Care. Laline began its journey in 1999 with one small boutique, founded by two female entrepreneurs, who dreamed about holistically connecting the body and soul through beauty care. Today, it brings its wholesome magic and unparalleled quality for all senses to thousands of people through 180+ stores worldwide.
**Our Vision**
Don’t believe in perfection. Believe in perfect moments.
Little pleasures create great moments.
Happiness is not a goal; it is a state of mind.
Your body is the temple of your spirit.
Be yourself. It’s the perfect way to be unique.
The best way to cheer yourself up, is to cheer someone else.
The greatest pleasures are the ones you create for yourself.
**THE TASK**:You will be responsible for the overall digital commerce strategy and execution for Laline Canada. Your mission is to make Laline.ca the digital flagship by making it the most desirable place for consumers to discover, learn and shop Laline’s products.
Key to success will be the ability to balance data-driven strategic thinking with pragmatic operational decision-making, with expertise in leveraging technology to support business goals.
**JOB DESCRIPTION**:
Ecommerce Site Development & Management
- Create and lead the end-to-end e-commerce strategy for Laline Canada, ensuring alignment with brand vision, growth objectives, and customer needs
- Oversee website development and improvements, in partnership with Laline global, and with third-party partners where applicable to deliver optimal customer experiences
- Prioritize ongoing development / enhancements - enabling new features and capabilities
- Manage the digital roadmap including support requirements, planning, and budget
- Execution of campaign launches, new product launches, and general site maintenance
- All site merchandising, content refreshes, and product catalogue, navigation system etc.
- Technical SEO management and maintenance.
- Production Support: overall health and stability of the site including site-speed, mobile performance, Accessibility/AODA compliance, Data/GDPR/CASL compliance etc.
- Inventory management and fulfillment processes with Operations & 3PL team
- Manage setup and support for live activations for point of sale (POS).
- Performance Optimization of the site performance KPI's: Traffic, Add To Cart, Engagement, Conversion Rate, Revenue KPIs
Digital Marketing
- Build and manage the digital activation plan for owned D2C platforms - with a clear understanding of our customers omni-channel experience
- Create plans to meet sales targets and manage expenses accordingly
- Build and execute CRM strategies to grow the database, enhance customer retention, engagement, and loyalty.
- Owned & Paid Media: Own and manage traffic across all digital channels
- Manage end-to-end execution of all paid media campaigns, including strategy development, briefing, performance analysis, and optimization for all platforms (Search, META, Tik Tok, YouTube etc). This includes oversight on budget allocation and spending by campaign and platform
- Maintain and manage the affiliate marketing performance with affiliate publishers
- Act as the primary liaison between the media agency and the internal teams
- Leverage data-driven insights to inform segmentation, personalization, and lifecycle marketing initiatives
- Provide detailed performance reporting and analytics for campaigns on a daily, weekly, monthly basis
- Work collaboratively with the creative team for asset requests and creative needs
**REQUIRED SKILLS / EXPERIENCE**:
- Proven experience in managing an e-commerce website with hands-on troubleshooting capabilities.
- Strong understanding of UX/UI, merchandising, and online conversion strategies.
- Expertise in SEO, social media marketing, and digital advertising.
- Familiarity with CMS platforms, payment systems, and return management processes.
- Data-driven mindset with the ability to analyze metrics and optimize performance.
- Excellent project management and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Ability to partner with others. Strong communication & intrapersonal skills
- Ability to work well with a variety of levels and functions within the organization
- Entrepreneurial spirit, growth mindset, and hands-on approach.
We thank all applicants for your interest in this exciting opportunity, however, only qu
