Digital Marketing

2 weeks ago

Toronto, Canada Kindling Cannabis Inc. Full time

Are you a data-driven digital marketer who thrives on technical execution and performance analytics? We’re looking for a **Digital Marketing & SEO Manager** to take full ownership of our marketing tech stack, analytics tracking, and local SEO performance across multiple retail locations.

This is not a content or social media role. You won’t be writing copy or designing ads — you’ll partner with creative teams while owning the strategy, tracking, and performance optimization.

**What You’ll Do**
- **Own our Local SEO**: Manage and optimize multiple Google Business Profiles. Resolve suspensions, handle reviews, and ensure consistent NAP and compliance.
- **Run the Martech Stack**: Configure and maintain Google Tag Manager, Meta/TikTok Pixels, and structured data across a modern Next.js headless site.
- **Lead SEO Strategy**: Drive technical and on-page SEO improvements, working with internal and freelance writers.
- **Campaign Coordination**: Partner with retail ops and merchandising to execute multichannel campaigns across digital and physical touchpoints.
- **Analytics & Reporting**: Own dashboards for CAC, ROAS, LTV, bounce rate, and conversion rate using GA4 and Looker Studio.

**What You Bring**
- 4+ years of experience in digital marketing or SEO roles
- Strong command of:

- GA4 & Google Tag Manager
- Local SEO & Google Business Profile optimization
- Technical and on-page SEO best practices
- Conversion tracking and A/B testing frameworks
- Klaviyo (flows, segmentation, reporting)
- Headless CMS (ideally Storyblok) and modern front-end architecture (e.g., Next.js)
- Analytical mindset — you’re confident presenting metrics and insights to leadership
- Experience with multichannel retail (brick-and-mortar + eComm)

**Bonus Points For**
- Familiarity with Umami, Sentry, or other monitoring tools
- Understanding of structured data, canonical tags, and SEO indexing behavior
- Awareness of CASL or GDPR compliance
- Experience in regulated industries like cannabis, alcohol, or healthcare

**What We Offer**
- Competitive salary**:CAD $70,000 - $90,000**:

- Full-time, **in-office role** in Toronto
- **Health, dental, and life insurance**:

- **On-site parking**:

- **Flexible schedule** and casual dress code
- Opportunity to work in a modern marketing tech environment alongside passionate professionals

**Application Process**

To apply, please follow these steps:

- **Submit your resume via Indeed**.
- **Complete the virtual one-way video interview** using the Hireflix link you’ll receive shortly after applying. This step helps us get to know you beyond the resume and can be done at your convenience.
- **Participate in one final in-person interview** with our team at our Toronto office.

**Job Types**: Full-time, Permanent

Pay: $70,000.00-$90,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Store discount

Schedule:

- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Morning shift
- Weekends as needed

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital Marketing and SEO: 4 years (required)

**Language**:

- English (required)

Work Location: In person

Application deadline: 2025-05-20
Expected start date: 2025-05-26

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