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Brand Specialist

2 weeks ago

Toronto, Ontario, Canada The Home Depot Full time

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Title: Marketing Specialist, Brand

Position Overview:

The Marketing Specialist for our brand portfolio is a champion for our customers. They are responsible for leading the execution of brand marketing campaigns. They will help lead support initiatives campaigns and sponsorships (eg. FIFA) for our customers that build brand awareness, improve perception, and build loyalty. They will implement integrated customer-first marketing strategies for the business across paid, owned and earned channels, and will coordinate campaign details across various internal partners to ensure a seamless end to end campaign execution across all channels, providing regular recommendations and updates to their key partners to ensure visibility and alignment.

Key Responsibilities:

Planning and Execution

  • Provide planning support for the marketing manager as it pertains to key marketing campaigns
  • Support detailed implementation and communication of brand specific marketing plans to cross functional teams (merchandising, advertising, operations, etc)
  • Collaborate with the Marketing Manager to draft briefs and review-specific advertising production consisting of campaign details, creative proofing and approvals among various other day-to-day responsibilities.
  • Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
  • Be agile and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
  • Maintain brand marketing calendar and supporting materials
  • Create compelling ideas that champion The Home Depot brand values across all marketing content and communications
  • Support additional projects for the marketing team as required

Customer Focus & Performance Management

  • Keep track of competitor and market trends
  • Become knowledgeable in the industry, business, culture and customer
  • Partner with marketing manager to review past campaign results and applying learnings

Collaboration & Building Relationships

  • Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
  • Engage with peers and partners to foster different perspectives and collaboration

Competencies:

  • Action Oriented
  • Collaborative
  • Communicates Effectively
  • Customer Focused

Skills:

  • Strong Communication Skills: Effectively communicates and coordinates across various teams.
  • Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
  • Customer-Centric: Provides insightful feedback to enhance customer campaigns.
  • Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
  • Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
  • Driven & Engaged: Results-oriented and committed to continuous improvement.

Direct Manager/Direct Reports:

  • Reports to the Marketing Manager, Brand

Travel Requirements:

  • Travel to Store Support Centre for Hybrid days
  • Conduct store walks as needed (Home Depot, Competitors and non-Competitors)

Physical Requirements:

  • Extended Sitting

Hybrid Work:

  • Hybrid

Working Conditions:

  • Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
  • Working in stores and/or the Innovation Center
  • Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)

Minimum Education:

  • Undergraduate degree or college diploma preferably in business or marketing

Minimum Years of Work Experience:

  • Minimum 2+ years of previous marketing experience in a relevant role

Minimum Leadership Experience:

  • N/A

Certifications:

  • None

Other Requirements/Assets:

  • Experience in sports marketing and/or sponsorship will be considered an asset.
  • Advanced capability in MS PowerPoint, Excel, Word, Outlook
  • Bilingual (English/French) will be considered an asset