Commercial Planning Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?COMPANY:Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.ROLE: The Commercial Planning Manager leads regional weekly & monthly forecast submissions for share / industry / volume and annual budget cycle. Their responsibilities cover a range of strategic and operational functions aimed at optimizing the company’s overall performance. This role encompasses forecasting, supply chain coordination, budget management, performance analysis, and process improvement. By balancing these responsibilities, they contribute significantly to the company’s ability to deliver high-quality products to consumers efficiently and effectively. JOB RESPONSIBILITIES:Develop accurate sales forecasts using historical data and market trends.Work with sales & marketing to integrate market insights and promotional plans.Develop plans for future production capacity & facility expansions. Provide insights on market trends and competitor activities. Job Qualifications and CompetenciesUniversity Degree in Business, Finance, or related field preferred5–7 years of experience in CPG, preferably in a commercial, sales operations, or trade finance role.Strong understanding of CPG commercial levers (e.g., pricing, trade spend, mix, distribution).Ability to analyze data & develop forecastsSkills in long term strategic planning and problem-solvingStrong organizational skills for managing multiple projectsEffective collaboration with cross-functional teams Advanced skills in Microsoft ExcelUnderstanding of trade math (ROI, margin, markup, days inventory)Ability to adapt to market changes and operational challenges Commitment to process improvement and best practicesWHY LABATT:  As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. BENEFITS Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.