Marketing Data Analyst

Position: Marketing Data Analyst  Location: Hybrid/North York Office Industry: Financial Services  Department: Marketing Employment Type: Permanent/Fulltime  Job ID #16736030 Company Information  Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.        And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.        If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help  Position Summary  We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting.  As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360  This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.  Accountabilities:  Delivering insights that drive smarter, data-informed decisions  Analytics and data visualization to guide business strategy and elevate marketing performance  Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance.  Support data integration and reporting across:  PowerBI  BigQuery  Looker Studio Pro  Google Analytics 4 / Analytics 360  GTM 360  Campaign Manager 360 / DV360  Ensure data quality, governance, and consistency across tools and reports  Collaborate to develop curated datasets for external agency use  Lead reporting automation and optimize workflows  Participate in vendor check-ins and help translate business needs into technical tasks  Create planning/forecasting models and explain the implications of suggestions.  Required Skills & Experience  3–5 years of experience in a data analyst or marketing analytics role  Advanced knowledge of:  PowerBI   Google BigQuery  Looker Studio / Looker Studio Pro  GA4 / Google Analytics 360  Proficiency in SQL and experience with data transformation and querying  Understanding of digital marketing metrics, campaign tracking, and attribution  Ability to communicate data insights clearly to non-technical stakeholders  Experience supporting or working alongside marketing teams or agencies  Comfortable juggling multiple stakeholders and working cross-functionally  Preferred Qualifications:  Experience with other BI tools  Experienced in building and consuming APIs using Python (nice to have)  Exposure to data governance or security best practices  Experience with tagging, UTM strategy, or conversion tracking setups  Experience in marketing mix modelling (MMM) or predictive attribution  Familiarity with Dynamics 365 Sale and Customer Insights  Familiarity with GTM / GTM 360  Familiarity with CM360 and DV360 (nice to have)  What You’ll Gain  Hands-on experience with enterprise marketing and data platforms  Exposure to data governance, architecture, and stakeholder management  Opportunity to contribute to a major marketing transformation project  Career growth within a data-driven organization  Our Culture at Farber  At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. This commitment also shapes our culture, which is one of a kind.  We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.            Farber encourages applications from all qualified candidates who represent the diversity of Canada.      If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at careers@farbergroup.com.     We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.