Head of Brand

If you’re a senior brand and marketing leader who values clarity, credibility, and good judgment over hype, this role may be for you. Smart, Savvy + Associates is proud to partner with Safetek Profire & Hub Fire Engines , in the search for a  Head of Brand & Marketing . This is a senior, hands-on leadership role for someone who understands that in public safety, a brand is built on trust, not just a campaign calendar. Reporting directly to the President, you’ll own the brand and marketing function end-to-end, shaping a strategy that reflects the company’s values and genuinely supports the firefighters and first responders who rely on these vehicles every day. Initially, as a team of one, you’ll set direction, make priorities clear, and execute with intention — defining how the company shows up with customers, partners, and the broader industry. This role calls for sound judgment, comfort with ambiguity, and the ability to connect brand, customer experience, and business outcomes without noise or hype. About Safetek Profire & Hub Fire Engines Safetek Profire & Hub Fire Engines serves the people who keep our communities safe. As a Canadian, family-owned organization, they take pride in building high-quality fire-rescue vehicles and long-term partnerships grounded in trust, accountability, and performance. This is a values-driven business operating in a high-stakes industry where credibility matters, and where marketing plays a critical role in reducing risk, building confidence, and supporting informed decision-making. What You’ll Do… Brand Strategy & Stewardship Ensure consistency across all channels, partners, and touchpoints Balance brand evolution with continuity and trust Define, protect, and evolve brand positioning, voice, and visual identity Customer Insight & Storytelling Translate frontline customer experience into credible, useful marketing narratives Build systems to capture real customer insight and feedback Digital, Content & Social Effectively use digital and social platforms as trust-building tools Oversee and execute content across formats, including technical and long-form content Partner & OEM Marketing Support dealer and OEM partners with aligned messaging and assets Ensure brand consistency across co-marketing initiatives Act as a clear, credible marketing partner to the extended network Measurement & Decision-Making Identify the metrics that matter at a leadership level Separate vanity metrics from meaningful business indicators Use data to inform decisions Leadership & Ownership Operate effectively as a team of one, with confidence and autonomy Influence across Parts, Sales, Service, and leadership Take ownership for outcomes, including setbacks and course corrections You bring: 5+ years of progressive experience in brand and marketing roles Experience operating independently or leading small, high-impact functions Strong brand judgment and systems thinking Comfort working across strategy, execution, and prioritization Clear, jargon-free communication style Confidence making decisions with incomplete information Respect for the responsibility that comes with public safety and municipal customers Experience in B2B, industrial, manufacturing, or public-sector adjacent environments is an asset, but mindset and judgment matter more than industry experience. Additional Details 💰 Compensation: $90,000–$120,000 base salary, plus bonus and 3 weeks vacation 📍 Location: Abbotsford, BC. Canada and US travel required.  Interested? If this role sounds like a strong next step, we’d love to hear from you. Submit your application through Smart, Savvy + Associates’ job board . Every application is reviewed — by a human — with care and discretion. About Smart, Savvy + Associates Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we work with companies across Western Canada to help them hire with clarity and confidence. We believe diverse teams drive stronger results and are committed to equitable, inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know — we’re happy to support.  Powered by JazzHR