Manager, Demand Generation

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec streamlines operations, optimizes facility management, and simplifies program and membership management. Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement. Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually. Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do. What you can expect:We’re looking for a data-driven, results-oriented Manager of Demand Generation to lead and scale our growth initiatives. You’ll oversee a high-performing team and work closely with the Director of Marketing to design, execute, and optimize programs that generate pipeline and drive revenue growth. The ideal candidate is both a strategic thinker and hands-on operator, with proven expertise in PPC, SEO, Account-Based Marketing (ABM), HubSpot marketing automation, and AI-driven marketing performance. You’ll focus on improving funnel efficiency, increasing conversion rates, and inspiring your team to deliver measurable impact. You will be responsible for:Leadership & Collaboration Lead, mentor, and support a team of demand generation contributors. Own the full employee experience: recruitment, onboarding, coaching, performance management, and career growth. Ensure alignment on goals, priorities, and execution across the team. Partner with Sales to align on target accounts, lead quality, and follow-up processes. Collaborate with Marketing and Creative teams to deliver integrated campaigns that fuel awareness and demand. Strategy Development & Performance Measurement Define KPIs and benchmarks for demand generation efforts. Track and analyze campaign performance, sharing insights and recommendations to improve ROI. Build integrated demand generation strategies leveraging PPC, SEO, ABM, email, content marketing, and AI-driven solutions. Align programs with business objectives to maximize pipeline contribution. HubSpot Marketing Operations Own HubSpot workflows, lead scoring, segmentation, and reporting. Optimize marketing automation for scale and accuracy. Email Marketing & Lead Nurturing Oversee email campaigns and automated nurture streams to move leads through the funnel. Leverage AI-driven personalization and predictive analytics to boost engagement and conversions. SEO & Content Optimization Lead organic growth initiatives through on-page, off-page, and technical SEO. Partner with content teams to optimize search visibility and traffic quality using AI insights. ABM Execution Oversee account-based marketing programs to engage priority accounts. Ensure strong alignment with Sales on target accounts and messaging. What we want from you:7+ years in demand generation or digital marketing, including 3+ years in a management role. Proven proficiency in HubSpot for campaign execution, reporting, and workflow automation. Demonstrated success in PPC, SEO, ABM, and email marketing. Experience using AI-powered tools (content optimization, personalization, predictive analytics, or campaign automation). Strong analytical skills with experience in platforms like Google Analytics, HubSpot, Salesforce, or similar. Excellent communication, coaching, and project management skills with the ability to inspire and develop high-performing teams. What you will get from us: A competitive and progressive salary;A group RRSP employer contribution up to 5%;A complete benefits package for you and your family;An Employee Assistance Program (EAP) and a Telemedicine service;A $750 wellness allowance per year;4 weeks' vacation and 8 sick days yearly;The possibility of working in the office or at home, and up to 3 months abroad per year *conditions apply;A strong work-life balance: flexible hours, and year-round mini-Fridays;Skill development opportunities through engaging workshops, trainings, access to Udemy and opportunities to attend conferences;Companywide and team bonding activities to connect with your peers throughout the year;Weekly Bootcamp and Pilates classes for Amilia ;25% discount on annual membership for STM and EXO;Up to 15 hours of group volunteering paid per year;In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.