Industry & Audience Campaign Manager, Consumer Products

Position Overview The Industry & Audience Campaign Manager, Consumer Products is a senior-level marketing role responsible for driving awareness, demand, and engagement for the Fusion portfolio across key consumer products audiences. This role focuses on turning product strategy and technical differentiation into integrated, audience-centric campaigns that accelerate pipeline growth and adoption.You will partner closely with product & technical marketing, demand generation, sales, and regional marketing teams, to bring Fusion’s value to life. The ideal candidate brings deep experience in campaign development, strong consumer products industry knowledge, and a clear understanding of how to engage consumer products buyers throughout the customer journey.ResponsibilitiesCampaign Strategy & DevelopmentOwn the end-to-end strategy and development of integrated marketing campaigns to grow demand for the Fusion portfolioTranslate Fusion product messaging, technical differentiation, and industry strategy into compelling, scalable campaign narrativesDevelop campaign briefs, audience frameworks, and activation plans aligned to business priorities and pipeline goalsSupport multi-channel campaign execution across digital, content, paid media, events, webinars, and partner activationsAudience & Industry LeadershipServe as the campaign subject-matter expert on consumer products buyer audiences, including industrial designers, product designers, mechanical engineers, and PCB designersDefine audience segmentation, personas, and buying journey strategies specific to consumer products sub-industries such as consumer electronics, furniture, power tools, personal & leisure goods, and home appliances.Apply industry insights, customer pain points, and market trends to ensure campaigns resonate with real consumer products needsCross-Functional CollaborationPartner closely with product & technical marketing to activate product messaging, demos, technical assets, and competitive insights within campaignsCoordinate with channel and partner marketing teams to extend reach and adoption of Fusion solutionsPerformance & OptimizationDefine campaign success metrics and monitor performance across the funnel, including engagement, pipeline contribution, and adoption signalsUse data, experimentation, and audience insights to continuously optimize campaign effectivenessShare learnings and best practices to improve future consumer products and consumer products-focused campaignsMinimum Qualifications5+ years of experience in B2B marketing, with significant experience leading integrated marketing campaignsDemonstrated experience marketing to consumer products audiences or within consumer products-related industriesStrong understanding of consumer products workflows, particularly consumer product development and productionProven ability to lead complex, cross-functional initiatives in a matrixed organizationExcellent storytelling, communication, and stakeholder management skillsStrong analytical mindset with experience measuring and optimizing campaign performanceBachelor’s degree in marketing, business, or a related field, or equivalent practical experiencePreferred QualificationsExperience marketing product design, CAD software, consumer products software, or SaaS solutionsFamiliarity with Fusion, consumer products tools, or adjacent consumer products technologiesExperience partnering closely with product and technical marketing teamsExposure to account-based marketing (ABM) or industry-focused demand programsExperience supporting global or regional marketing teamsPassion for consumer products innovation, digital transformation, and AI-driven workflowsLearn More / Plus d'informationAbout Autodesk / À propos d’AutodeskWelcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join usBienvenue chez Autodesk  Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous Salary transparency / Transparence salarialeSalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada (Colombie-Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l'expérience et la situation géographique du candidat et peuvent dépasser cette fourchette. En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d'actions et un ensemble complet d'avantages sociaux.Diversity & Belonging / Diversité et appurtenanceWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici :Are you an existing contractor or consultant with Autodesk? Êtes-vous un sous-traitant ou un consultant existant d’Autodesk ?Please search for open jobs and apply internally (not on this external site).Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).