Senior Manager, Digital Analytics

Job DescriptionWhat is the opportunity?The Senior Manager, Digital Analytics & Experimentation is a hands-on individual contributor role within RBC’s Data Collection organization, reporting to the Director of Data Collection. This role leads digital experimentation and advanced analytics across web and mobile platforms, partnering with product, marketing, design, and technology teams to drive data-informed decision-making. The focus is on designing and evaluating experiments, ensuring high-quality digital measurement (primarily using Google Analytics), and translating insights into actionable recommendations. While Conductrics is the current experimentation platform, the role values tool-agnostic expertise and broad analytics experience (e.g., Adobe, Amplitude).What will you do?Lead the design, execution, and analysis of digital experiments (A/B, multivariate, personalization) across RBC’s digital properties.Partner with cross-functional teams to identify experimentation opportunities, define hypotheses, and establish success metrics.Ensure experiments are methodologically sound, statistically valid, and aligned with business objectives.Translate experimental results into clear, actionable insights for senior stakeholders.Own digital analytics measurement using Google Analytics (GA4), ensuring data accuracy and reliability.Collaborate with tagging and implementation teams to support analytics instrumentation.Perform deep-dive analyses to uncover user behavior, friction points, and growth opportunities.Act as a trusted analytics partner, ensuring adherence to data governance and compliance standards.What do you need to succeed?Must-have:7+ years of experience in digital analytics and/or experimentation roles.Hands-on experience with experimentation concepts and execution (platform-agnostic; Conductrics experience is a plus).Solid experience with Google Analytics (GA4).Strong understanding of experimentation design, statistics, and result interpretation.Ability to communicate complex analytical findings to technical and non-technical audiences.Nice-to-have:Experience with Adobe Analytics and/or Amplitude.Background in financial services or regulated environments.Familiarity with mobile app analytics and measurement.Proven ability to influence without authority and build cross-functional partnerships.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob SkillsA/B Testing, Adobe Analytics, Big Data Management, Cloud Computing, Database Development, Data Mining, Data Warehousing (DW), Digital Analytics, ETL Processing, Experimentation, Google Analytics, Google Tag Manager, Group Problem Solving, Quality Management, Requirements AnalysisAdditional Job DetailsAddress:RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity:TorontoCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:PERSONAL & COMMERCIAL BANKINGJob Type:RegularPay Type:SalariedPosted Date:2026-01-22Application Deadline:2026-02-09Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.