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Trade Marketing and Program Management Associate
3 weeks ago
The Opportunity:The Associate, Trade Marketing and Program Management – Foodservice will play a critical role in positioning Maple Leaf as the #1 partner of choice in Food Service. Reporting to the Director, Sales Strategy and Operations, this role is responsible for developing and executing trade marketing programs that support the Foodservice sales team. Building strong relationships is essential, as the Associate will collaborate with Marketing, Foodservice Sales, external agencies, and key customer partners to bring programs to life. The Associate will partner with the Manager, Sales Strategy and Customer Engagement to translate sales and go-to-market strategies into actionable trade marketing plans, including digital and social initiatives, selling materials, and trade show executions — while continuously identifying opportunities to enhance our overall approach and content. They will also work closely with the Foodservice Sales and Strategy team to define trade marketing program requirements tailored to specific channels and customers. The Associate will also support the planning and management of our ad and promotion budget, as well as other ad hoc Trade Marketing related projects for our Food Service team. Any MLF team member interested in being considered for this role are encouraged to apply online by December 15. Applications received beyond that date are not guaranteed consideration. Snapshot of a Day-in-the-Life: Oversee our Foodservice website, digital and social media executions, ensuring appropriate content aligned with sales strategies and consistent execution across platforms. Develop selling materials to support category and segment initiatives, as well as to position our product portfolio in a compelling and relevant manner for our Foodservice customers. Support the strategy, design and deployment of industry leading trade show assets and standards for how Maple Leaf shows up to our industry and customers Develop and execute branded trade marketing initiatives, including online and trade magazine advertising Collaborate with customer business teams and customers to support account-specific trade marketing initiatives and program What You’ll Bring: A passion for brands, communication, strategy, consumer insights and storytelling for sales… as well as food Experience: 1-2+ years in Brand or Trade Marketing experience, or related agency experience in marketing and/or shopper marketing; digital marketing or sales experience would be an asset Project Management: Ability to manage multiple campaigns and projects simultaneously Stakeholder Engagement: Experience collaborating with cross-functional teams, including Sales, Category Management, and External Retailer Teams. Adaptability: Comfortable working in a fast-paced environment with the flexibility to adapt based on brand priorities Communication Skills: Strong verbal and written communication abilities to convey strategic plans and results effectively to stakeholders. What We Offer at Maple Leaf Foods: Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America. An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best. Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment. Defined Contribution Pension Plan with company matching that starts on your first day of employment. Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career. Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs. Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
